Beauty United Space طراحی داخلی سالن زیبایی by John Sun and Renee Zhu is a highly esteemed winner of the very prestigious 2020 جایزه طلایی A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.
طلاداخلی· 2020
Beauty United Space طراحی داخلی سالن زیبایی
Client: DDDD Creative Company
جایزه طلایی A' Design Award Winner in داخلی Category
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The Design
About Beauty United Space طراحی داخلی سالن زیبایی
بیوتی یونایتد اسپیس یک سالن آرایش مو و زیبایی واقع در ووهان چین است. فضای داخلی آن حدود ۲۲۰ متر مربع مساحت دارد و خدمات اصلاح مو، حالت‌دهی و آرایش را در یک مکان گرد هم می‌آورد. رنگ‌های اصلی هویت برند، فضاها را از هم تفکیک کرده و کنتراست‌های رنگی قوی ایجاد می‌کنند. عناصر انتزاعی یک اتوبوس به‌عنوان مضمونی در سراسر فضا به کار رفته است. مصالح شامل پنل‌های تراتزوی پیش‌ساخته، کاشی‌های سیمانی، فولاد ضدزنگ آینه‌ای و براش‌شده و صندلی‌های پلاستیکی قالب‌گیری‌شده است. فضاهای تعاملی و نمایش محصولات به بازدیدکنندگان کمک می‌کنند تا برند را بهتر بشناسند.
The Recognition
About the جایزه طلایی A' Design Award
Beauty United Space طراحی داخلی سالن زیبایی برنده جایزه طلایی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های درجه یک، شگفت‌انگیز و برجسته اعطا می‌شود. برندگان طلا آفرینش‌هایی بسیار نوآورانه، دوراندیش و خیره‌کننده‌اند که نبوغ، خرد و مهارت طراحان خود را بازمی‌تابانند. از Beauty United Space طراحی داخلی سالن زیبایی انتظار می‌رود اختراعی بسیار ستوده، روندساز و ماندگار باشد که ارزشی بی‌سابقه عرضه می‌کند. این طراحی برنده جایزه طلایی A' Design Award پروژه‌ای خیره‌کننده و ارجمند است که سود فراوان می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Beauty United Space طراحی داخلی سالن زیبایی احساسات شدید میل را پدید می‌آورد، شور را برمی‌انگیزد، خلاقیت را تشویق می‌کند و ما را شیفته می‌سازد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
- Dimensions & Packaging
- About 220 square meters.
- Tags
- Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
- Production Technology
- Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
- Design Challenge
- The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
- Research
- Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
- Inspiration
- The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
- Project Duration
- The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
- Operation Flow
- B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
- Team Members
- Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU - Image Credits
- Photographer: Sensor Images
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