Pride Shrike طراحی نماد (ماسکوت) by Meng Chih Chiang is a highly esteemed winner of the very prestigious 2021 جایزه برنزی A' Design Award in طراحی تبلیغات، بازاریابی و ارتباطات Competition Category.
برنزتبلیغات· 2021
Pride Shrike طراحی نماد (ماسکوت)
Client: Pingtung County Government
جایزه برنزی A' Design Award Winner in تبلیغات Category
Verified Award Winner
Verify Award Status for #106074The Design
About Pride Shrike طراحی نماد (ماسکوت)
پراید شرایک (Pride Shrike) نمادی است که برای یک رویداد ورزشی سراسری دبیرستان‌ها در پینگ‌تونگ تایوان طراحی شده است. این نماد بر پایه‌ی شرایک قهوه‌ای، پرنده‌ی رسمی شهرستان پینگ‌تونگ، طراحی شده که به جای شخصیت‌های میمونی که مدت‌ها با این شهر پیوند داشتند انتخاب شده است. برای ترسیم دقیق نقاب سیاه دور چشم، بدن بالایی مایل به قرمز و دُم سفیدنوک این پرنده، با متخصصان پرنده‌شناسی مشورت شد. این نماد هم به‌صورت گرافیکی و هم به‌صورت سه‌بعدی طراحی شد و برای استفاده در یک برنامه‌ی پیام‌رسان پرکاربرد به مجموعه‌ای از استیکرهای متحرک تبدیل گردید. هدف از این طراحی، ترویج ورزش و معرفی منطقه‌ی میزبان است.
The Recognition
About the جایزه برنزی A' Design Award
Pride Shrike طراحی نماد (ماسکوت) برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Pride Shrike طراحی نماد (ماسکوت) انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Pride Shrike طراحی نماد (ماسکوت) نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pride Shrike is the mascot of 2020 National High School Athletic Games in Pingtung, Taiwan. The mascot was named "Pride Shrike" as "bird" is pronounced similar to "pride" in Taiwanese, as well as echoing with the slogan "Pingtung Pride." The games cheer not only for the winners, but all athletes as they all make people proud.
- Dimensions & Packaging
- The guidelines of animated stickers in LINE store:
1. Their dimensions must be within 320 x 270 px.
2. Playback time: Up to 4 seconds per sticker.
3. PNG frame limits per APNG: Between 5 and 20 frames.
4. The maximum file size for each image is 300 KB. - Tags
- Mascot, Games, Pingtung, Taiwan, Line, Animated sticker, National High School Athletics, Shrike, Bird, Brown Shrike
- Production Technology
- The mascot is drawn in both graphic and 3 dimensional way. For animated stickers, the team created animation in After Effect and generated the animated images with an APNG creation tool such as APNG Assembler.
- Design Challenge
- Capturing the traits of brown shrike is the most challenging aspect. The team has worked closely with ornithologists to picture the brown shrike. The face is white with the typical black "bandit-mask" through the eyes. The upper part is reddish and the lower parts are yellowish belly withrufousflanks. The tail is redder and tipped in white.
- Research
- Besides its adorkable appearance and flexible body, Pride Shrike has very distinctive personality. He is a national badminton player, in the senior year of athletic class in National Chao-Chou Senior High School. His favorite snack is Wandan red bean cake and favorite beverage is fresh lemon juice, which are both signature products in Pingtung. His objective is to show the characteristics of the host city. Pride Shrike is an important agent to promote its tourism and economy with local industries and signature products.
- Inspiration
- The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is "Ahou," which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. In particular, the team collaborated with Endemic Species Research Institute to draw the key features of Brown Shrike in detail.
- Project Duration
- The project started in April 2019 and finished in December 2019, and the mascot was released and exhibited in January 2020. National High School Athletic Games will be held from July 18 to July 23 in Pingtung, Taiwan. More than 12,000 athletes from other counties and cities will participate in the event.
- Operation Flow
- It's the first time to promote national games as LINE animated sticker since LINE is the most popular communication software in Taiwan. In order to create stickers with novelty, here are the creative directions:
1. Promoting sports as the main purpose, the sticker of shrike integrated into all kinds of sports to show the strength and beauty of each race.
2. Communicating with young generation, as all the athletes are between 12 to 18 years old, the shrike in the sticker speaks funny buzzwords. - Team Members
- Creative Director: Meng Chih Chiang
3d Artist: Alex Wu
Motion Designer: Amy Wen
Coordinator: Pei Rong Lu
Photography: James Lin, Pei Tzu Chen - Image Credits
- Image #1: Alex Wu
Image #2: Meng Chih Chiang
Image #3: Meng Chih Chiang
Image #4: Meng Chih Chiang
Image #5: James Lin, Pei Tzu Chen
Video Credits: Meng Chih Chiang
PDF: Meng Chih Chiang
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