Less Is More مرکز فروش by Yang Song and Zhou Yu is a highly esteemed winner of the very prestigious 2021 جایزه برنزی A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.
برنزداخلی· 2021
Less Is More مرکز فروش
Client: Shenzhen Asymptote Architectural Design Co., Ltd.
جایزه برنزی A' Design Award Winner in داخلی Category
Verified Award Winner
Verify Award Status for #106352The Design
About Less Is More مرکز فروش
متن کتاب: کمتر یعنی بیشتر یک مرکز فروش واقع در مرکز شهر وِنلینگ است. فضای داخلی آن ۳۸۰ متر مربع مساحت دارد و در دو طبقه چیده شده که مستقل از یکدیگر اما در عین حال پشتیبان هم هستند. سادگی راهنمای طراحی است و نصب‌های هنری هندسی جایگزین عناصر تزئینی پیچیده شده‌اند. سطوح خالی وسیع اجازه می‌دهند نور فضا را تعریف کند. فضای پذیرش در یک طرف قرار گرفته تا بازدیدکنندگان ابتدا با ماکت شنی بزرگ روبرو شوند. یک پیشخوان مرمری مینیمالیستی و دیوار پس‌زمینه آن، گیاهان سبز و نصب‌های هنری آویزان، طراحی داخلی را کامل می‌کنند.
The Recognition
About the جایزه برنزی A' Design Award
Less Is More مرکز فروش برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Less Is More مرکز فروش انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Less Is More مرکز فروش نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project, Huahong Shi Dai Jiu Zhu, located in the center of Wenling City, presents the trend of simplicity and cleanliness in the language of space design. It replaces complex elements with geometric artistic installations, leaving abundant blank space in the rooms, where light grows in harmony with space, and expresses the artistic conception of space that "simplicity" is "minus".
- Dimensions & Packaging
- 380 Sqm
- Tags
- Sales Center, Simplicity, Cleanliness, Modern Art, Fashion
- Production Technology
- Unlike the designs of other sales offices, the reception area is not the first visual focus for customers when they step into the space. By sidelining the reception area, the visual design attracts the attention of customers straightly to the grand sand table as soon as they enter the first-floor space. Nevertheless, the designer does not ignore the details in the design of the reception area. Unified and minimalist marble reception counter and background wall give customers a clue to the overall style of the space design as they enter.
- Design Challenge
- The challenge of this project is the structural limitations of the building and the limitations of the spatial heights; and how to rationalize the spatial dynamics and sense of scale.
In terms of functionality and aesthetic design, this 380 sqm sales office was designed to be two floors. The spaces on the upper and lower floors are independent of each other and have spatial needs to support each other, together fulfilling the mission of this project. - Research
- Located in the middle of coastal Zhejiang Province, Taizhou Wuling City, with its unique geographical location, is known as "the first place of the dawn of the new millennium and the first dawn of the new century in mainland China", and has also nurtured the city's spirit of tolerance and openness, forward-looking and enterprising. This project, located in the middle of the city of Wenling, between the natural seclusion of Jiulong Lake Wetland Park and the bustling modernity of Yintai Shopping Center, blossoms with its own unique color.
- Inspiration
- A city's undertones and spirituality can be glimpsed in the architectural space, and the development of the city and its buildings and interior spaces have always been complementary to each other. Based on the philosophical proposition of the relationship between the city and the times, this project in Wenling, attempts to address the frontier spirit and future direction of a city through a spatial art installation.
- Project Duration
- The project finished in January 2020 in Wenling.
- Operation Flow
- In the square interior space, several artificial green plants are placed against a white background wall on one side. The green vitality breaks the pure white, refreshing the atmosphere in an instant. The pendant art installations come straight down from the upper floor to fill the monotony of space. The sunken irregular black sphere artwork joins to make the white and green brighter. On the other side of the room, several lines of large characters on the location of the superior project are embedded to look simple and steady, adding a business touch.
- Team Members
- Yang Song
Zhou Yu
Wang Maoyu - Image Credits
- Image #1: Photographer Da Wei, Less Is More, 2020.
Image #2: Photographer Da Wei, Less Is More, 2020.
Image #3: Photographer Da Wei, Less Is More, 2020.
Image #4: Photographer Da Wei, Less Is More, 2020.
Image #5: Photographer Da Wei, Less Is More, 2020.
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