Nirvana Brand هویت شرکتی by Viana Patricio Barbosa Neto is a highly esteemed winner of the very prestigious 2021 جایزه آهنی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.

آهنگرافیک· 2021

Nirvana Brand هویت شرکتی

by Viana Patricio Barbosa Neto

Client: Viana Patricio

جایزه آهنی A' Design Award Winner in گرافیک Category

11,262
Verified Award Winner
Verify Award Status for #106621

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nirvana Brand هویت شرکتی

نیروانا هویت شرکتی است که برای فضایی مخصوص مدیتیشن و درمان‌های جامع‌نگر طراحی شده است. طراحی بر پایه اشکال هندسی ساده است که بر روی یک سیستم شبکه‌ای چیده شده‌اند تا تقارن و توازن حفظ شود. لوگو ترکیبی از نماد بی‌نهایت، گل نیلوفر آبی و حالت مدیتیشن است. رنگ قرمز شرابی به لباس‌های بودایی اشاره دارد و رنگ زرد به تزئینات به‌کاررفته در صومعه‌ها اشاره می‌کند. این هویت به‌صورت تصویرسازی برداری (وکتور) طراحی شده است، به‌گونه‌ای که لوگو می‌تواند بدون افت کیفیت جزئیات، کوچک یا بزرگ شود و در رسانه‌های چاپی و دیجیتال مورد استفاده قرار گیرد.

The Recognition

About the جایزه آهنی A' Design Award

Nirvana Brand هویت شرکتی برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Nirvana Brand هویت شرکتی انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Nirvana Brand هویت شرکتی به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
Dimensions & Packaging: The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
Tags: Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
Production Technology: In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
Design Challenge: One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex.
In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result.
Research: In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
Inspiration: The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
Project Duration: The project started in April 2020 and finished in June 2020 in Brazil.
Operation Flow: Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
Image Credits: Pexels