Transformers the Skin Test House فروشگاه موقت (پاپ‌آپ استور) by Hsuan-Hui Lee is a highly esteemed winner of the very prestigious 2021 جایزه آهنی A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.
آهنداخلی· 2021
Transformers the Skin Test House فروشگاه موقت (پاپ‌آپ استور)
Client: Birkin Creative Integrated Marketing Service Limited
جایزه آهنی A' Design Award Winner in داخلی Category
Verified Award Winner
Verify Award Status for #107197The Design
About Transformers the Skin Test House فروشگاه موقت (پاپ‌آپ استور)
ترانسفورمرز، خانه‌ی تست پوست، یک فروشگاه موقت است که برای یک برند لوازم آرایشی طراحی شده است. این فروشگاه از کانتینرهایی با سازه‌ی فولادی ساخته شده، در حالی که کف، سقف و دیوارها از مواد چوبی و سازگار با محیط‌زیست تهیه شده‌اند. باکس‌های نوری ال‌ای‌دی و ویترین‌ها محصولات را در داخل به نمایش می‌گذارند. این واحدها را می‌توان در عرض دوازده ساعت مونتاژ کرد و در تعداد‌های مختلف با یکدیگر ترکیب نمود، و در صورت بارندگی می‌توان یک سایبان به آن اضافه کرد. تمامی مواد به‌کار رفته قابل بازاستفاده هستند و این فروشگاه تا کنون حدود شصت بار برای برگزاری رویدادهای نمایشی در مکان‌های عمومی نصب و جمع‌آوری شده است.
The Recognition
About the جایزه آهنی A' Design Award
Transformers the Skin Test House فروشگاه موقت (پاپ‌آپ استور) برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Transformers the Skin Test House فروشگاه موقت (پاپ‌آپ استور) انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Transformers the Skin Test House فروشگاه موقت (پاپ‌آپ استور) به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
- Dimensions & Packaging
- Size of sole container: W1620 x H290 x D480 cm
The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times. - Tags
- pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
- Production Technology
- Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
- Design Challenge
- This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.
To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued. - Research
- The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.
The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.
The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public. - Inspiration
- This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.
This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location. - Project Duration
- Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year. - Operation Flow
- The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.
In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:
1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance. - Team Members
- Birkin Creative Integrated Marketing
- Image Credits
- Birkin Creative Integrated Marketing
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