Refracting Reality طراحی کتاب by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 جایزه نقره‌ای A' Design Award in طراحی رسانه چاپی و منتشرشده Competition Category.
نقرهچاپ· 2021
Refracting Reality طراحی کتاب
Client: Art Center College of Design
جایزه نقره‌ای A' Design Award Winner in چاپ Category
Verified Award Winner
Verify Award Status for #107468The Design
About Refracting Reality طراحی کتاب
«شکست واقعیت» کتابی درباره نور و ادراک انسانی است. این کتاب چهار ویژگی نور را بررسی می‌کند: شکست، بازتاب، پراش و تداخل. این کیفیت‌ها از طریق تایپوگرافی و تصاویر در ۳۶۸ صفحه بیان شده‌اند. کاغذهای پوشش‌دار و بدون پوشش برای پشتیبانی از برداشت‌های متفاوت از نور انتخاب شده‌اند. یک منشور توپُر در عطف کتاب قرار گرفته و می‌تواند توسط خواننده برداشته شود. با استفاده از این منشور، خوانندگان می‌توانند رفتار نور را مستقیماً مشاهده کرده و با تصاویر چاپ‌شده تعامل داشته باشند.
The Recognition
About the جایزه نقره‌ای A' Design Award
Refracting Reality طراحی کتاب برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Refracting Reality طراحی کتاب انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Refracting Reality طراحی کتاب آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
- Dimensions & Packaging
- W8.5" x D1.75" x H11.75", 368 pages
- Tags
- Book Design, Editorial Design, Typography, Transmedia Design
- Production Technology
- The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
- Design Challenge
- To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
- Research
- In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.
Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project. - Inspiration
- Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
- Project Duration
- The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
- Operation Flow
- Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
- Image Credits
- Photographer: Kevin Martin
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