Tongrentang Zhima Health طراحی داخلی فروشگاه خرده‌فروشی by Yong Wong is a highly esteemed winner of the very prestigious 2021 جایزه طلایی A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.
طلاداخلی· 2021
Tongrentang Zhima Health طراحی داخلی فروشگاه خرده‌فروشی
by Yong Wong
Client: Beijing Tongrentang Health
جایزه طلایی A' Design Award Winner in داخلی Category
Verified Award Winner
Verify Award Status for #108738The Design
About Tongrentang Zhima Health طراحی داخلی فروشگاه خرده‌فروشی
تونگ‌رن‌تانگ ژیما هلث یک فروشگاه تجربه‌محور واقع در پکن است. این فروشگاه مساحتی معادل ۵۰۰۰ متر مربع را در سه طبقه پوشش می‌دهد. مکمل‌های غذایی، خوراکی‌های مقوی و محصولات مراقبت از سلامت که فناوری سلامت را نیز در بر می‌گیرند، همگی در یک مکان عرضه می‌شوند. سطوح وسیعی از مصالح متضاد، مانند چوب طبیعی و برنج، در فضای داخلی به کار رفته است. از طبقه همکف به سمت بالا، چهار مضمون ارائه می‌شود: پرسش و مشاوره، تغذیه، بهبودی و درمان. این فروشگاه همچنین به‌عنوان یک فضای اجتماعی راحت برای مشتریان عمل می‌کند.
The Recognition
About the جایزه طلایی A' Design Award
Tongrentang Zhima Health طراحی داخلی فروشگاه خرده‌فروشی برنده جایزه طلایی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های درجه یک، شگفت‌انگیز و برجسته اعطا می‌شود. برندگان طلا آفرینش‌هایی بسیار نوآورانه، دوراندیش و خیره‌کننده‌اند که نبوغ، خرد و مهارت طراحان خود را بازمی‌تابانند. از Tongrentang Zhima Health طراحی داخلی فروشگاه خرده‌فروشی انتظار می‌رود اختراعی بسیار ستوده، روندساز و ماندگار باشد که ارزشی بی‌سابقه عرضه می‌کند. این طراحی برنده جایزه طلایی A' Design Award پروژه‌ای خیره‌کننده و ارجمند است که سود فراوان می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Tongrentang Zhima Health طراحی داخلی فروشگاه خرده‌فروشی احساسات شدید میل را پدید می‌آورد، شور را برمی‌انگیزد، خلاقیت را تشویق می‌کند و ما را شیفته می‌سازد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style. - Dimensions & Packaging
- 5000 square meters, 3 floors
- Tags
- Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
- Production Technology
- The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
- Design Challenge
- The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
- Research
- Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out. - Inspiration
- After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
- Project Duration
- This project started in May 2019 and finished in December 2019 in Beijing.
- Operation Flow
- From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized. - Team Members
- Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
- Image Credits
- Beijing Wuxiang Space Architecture Design
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