LiNing 8th Gen فروشگاه اصلی by Yingtao Xu is a highly esteemed winner of the very prestigious 2021 جایزه نقره‌ای A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.
نقرهداخلی· 2021
LiNing 8th Gen فروشگاه اصلی
by Yingtao Xu
Client: Li Ning (China) Sports Goods Co., Ltd.
جایزه نقره‌ای A' Design Award Winner in داخلی Category
Verified Award Winner
Verify Award Status for #109123The Design
About LiNing 8th Gen فروشگاه اصلی
لی‌نینگ نسل هشتم یک فروشگاه اصلی برای یک برند ورزشی است که مساحتی برابر با ۲۰۴۹ متر مربع را در بر می‌گیرد. طراحی این فضا از پیست‌های دو و میدانی و زمین‌های بسکتبال الهام گرفته است. ورودی، محصولات دویدن را در زیر نوارهای نوری تغییر رنگ‌دهنده‌ای که به‌صورت ریتمیک می‌درخشند، به نمایش می‌گذارد. یک صفحه نمایش LED در مرکز، صفحه‌های بالای زمین‌های بسکتبال را تداعی می‌کند و بخش نمایش بسکتبال را قاب‌بندی می‌نماید. سطوح داخلی از سیمان ساده استفاده می‌کنند، در حالی که قفسه‌ها از فلز و فولاد ضدزنگ با پرداخت بافت الیاف کربن ساخته شده‌اند. قفسه‌ها قابل جداسازی و بازیافت هستند تا ضایعات کاهش یابد. کالاها در بخش‌های موضوعی مشخصی گروه‌بندی شده‌اند.
The Recognition
About the جایزه نقره‌ای A' Design Award
LiNing 8th Gen فروشگاه اصلی برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از LiNing 8th Gen فروشگاه اصلی انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. LiNing 8th Gen فروشگاه اصلی آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
- Dimensions & Packaging
- The store's area is 2049 sqm.
- Tags
- Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
- Production Technology
- The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
- Design Challenge
- The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
- Research
- The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
- Inspiration
- In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
- Project Duration
- The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
- Operation Flow
- The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
- Team Members
- Designer: Xu Yingtao
Designer: Yu Danfeng - Image Credits
- Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
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