Jiangmen Culture and Tourism لوگو و هویت برند by EUCA Culture and Communications Co. Ltd. is a highly esteemed winner of the very prestigious 2021 جایزه برنزی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
برنزگرافیک· 2021
Jiangmen Culture and Tourism لوگو و هویت برند
by EUCA Culture and Communications Co. Ltd.
Client: Jiangmen culture, tourism, radio, television and Sports Bureau
جایزه برنزی A' Design Award Winner in گرافیک Category
- 9,529
- Verified Award Winner
- Verify Award Status for #109973
The Design
About Jiangmen Culture and Tourism لوگو و هویت برند
لوگو و هویت برند جیانگمن فرهنگ و گردشگری، لوگو و هویت برندی است که برای بخش فرهنگ و گردشگری جیانگمن، شهری در استان گوانگدونگ در جنوب چین، طراحی شده است. این لوگو از حرف سنتی چینی «مِن» (Men) به معنای دروازه و از ساختار طاق یادبود الهام گرفته است. عناصری برگرفته از منظر شهری، معماری، میراث فرهنگی، چشم‌انداز طبیعی و گیاهان جیانگمن در قالب شکل دروازه با یکدیگر ترکیب شده‌اند. رنگ طلایی مات، شهری غنی اما فروتن را به تصویر می‌کشد. راهنمای هویت برند نیز برای اطمینان از کاربرد یکدست و منسجم این هویت بصری تدوین شده است.
The Recognition
About the جایزه برنزی A' Design Award
Jiangmen Culture and Tourism لوگو و هویت برند برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Jiangmen Culture and Tourism لوگو و هویت برند انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Jiangmen Culture and Tourism لوگو و هویت برند نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile. - Tags
- Branding, City, Culture and tourism, Logo design, Visual system
- Design Challenge
- Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
- Research
- This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
- Inspiration
- Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
- Project Duration
- June 2019 – April 2020, Shanghai, China
- Operation Flow
- To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
- Team Members
- Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
- Image Credits
- Ellain Li, Grace Xu， Di Tang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
