Let's play school جشنواره بهاره by Dodamteo is a highly esteemed winner of the very prestigious 2021 جایزه برنزی A' Design Award in طراحی رویداد و مراسم Competition Category.
برنزرویداد· 2021
Let's play school جشنواره بهاره
by Dodamteo
Client: 도담테오
جایزه برنزی A' Design Award Winner in رویداد Category
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The Design
About Let's play school جشنواره بهاره
بیایید مدرسه بازی کنیم یک طراحی رویداد جشنواره بهاره است که برای یک پارک تفریحی در سئول خلق شده است. این مضمون، آغاز سال تحصیلی را با فرارسیدن بهار پیوند می‌دهد. عناصر مدرسه و شکوفه‌های گیلاس با فضای پارک تفریحی ترکیب شده‌اند. این نصب‌کار شامل یک اتوبوس مدرسه، یک حیاط مدرسه و مسیری منتهی به مدرسه است که در آن شخصیت‌های مقیم پارک با لباس فرم مدرسه ظاهر می‌شوند. نقاط عکاسی متعددی برای بازدیدکنندگان در تمامی سنین در نظر گرفته شده است. از چوب، سازه‌های فلزی، گل‌های مصنوعی و نورپردازی ال‌ای‌دی استفاده شده و نورها در شب فضایی آرام پدید می‌آورند.
The Recognition
About the جایزه برنزی A' Design Award
Let's play school جشنواره بهاره برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Let's play school جشنواره بهاره انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Let's play school جشنواره بهاره نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The focus is placed on matching school and theme park spaces, and it displays the beauty of spring that can be enjoyed simultaneously.
Through the presentation of stories, for adults, it reminds them of precious memories, and for children, it provides them with a space for creating memories.
It is reminiscent of a fun school attended by cute characters in pretty school uniforms.
For the visitors, with the background of the theme park, fun photo zones are provided. - Dimensions & Packaging
- Materials like wood, paint, fomex, metal section structure, digital printing, artificial lawn and flowers, fabrics, LED lighting, LED string lights and others were used.
Adventure Meeting Plaza: Wide 8,060mm X Depth 5,170mm X Height 5,000mm
Adventure Dream Castle Photo Zone: Wide 8,250mm X Depth 2,500mm X Height 3,600mm Magic Island Main Bridge: Wide 12,000mm X Depth 62,900mm X Height 4,600mm - Tags
- Spring, school, start of school, cherry blossom, spring festival, Lotte World, Roti, Let’s Play School
- Production Technology
- Considering the traffic of the visitors at the theme park, for key points, we pondered over ways to create interest through effects and designs. We concentrated on various forms, coloring, and equipment that could attract the attention of the visitors. Uninteresting spaces were recreated into fun spaces, and at night, LED lights were used to provide some sentimental spatial effects.
- Design Challenge
- Due to the nature of theme parks having to be continuously operational, the installation of each space must be completed within one night. Therefore, all structural materials were pre-tested and designed at the production site so that installation at the site can be performed conveniently. Especially, for the Magic Island Main Bridge structure, since the structure must stand independently with the curvature and incline above the existing bridge, a more discreet design was required.
- Research
- We have collected as much data as possible on the age groups and tendencies of theme park customers.
Escaping from everyday life and by keeping in mind the spaces that are fun and of unique colorings of experiences, the theme park was designed focusing on seasonal features and by emphasizing topics like school. - Inspiration
- The theme of the Lotte World 2020 Spring Festival is school.
It is a fusion of opening and starting of school and spring which indicates the start of seasons.
New images have been expressed with the use of cherry blossoms, which represent spring, and elements that are reminiscent of school.
Taking into account the features of the theme park space, it is a formation of spatial items that can be shared by everyone regardless of age. - Project Duration
- This project commenced started at Lotte World in Seoul, Korea on March 7, 2020 and was completed on June 7, 2020.
- Operation Flow
- The space is composed of a school bus, school yard, and the road leading to the school with Lotty and Lorry and the animal characters blending with each other. (*Lotty / Lorry : Lotte World's representative character)
At various places within the theme park, experimental spaces and photo zones are provided so that visitors can celebrate the occasion.
The visitors of the theme park are provided with fresh and unique pleasures and experiences. - Team Members
- Design, Constructing: DODAMTEO
Art Director: Jaesu Choi
Client: LOTTE WORLD
Illustrator: Inhyuk Jo - Image Credits
- Dodamteo, 2020
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