Spiderweb کلید ویژوال by Mateus Morgan de Aguiar

Spiderweb کلید ویژوال by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 جایزه طلایی A' Design Award in طراحی گرافیک رایانه‌ای، مدل‌سازی سه‌بعدی، بافت‌دهی و رندرینگ Competition Category.

طلاگرافیک رایانه‌ای· 2021

Spiderweb کلید ویژوال

by Mateus Morgan de Aguiar

Client: Morgan Studio

جایزه طلایی A' Design Award Winner in گرافیک رایانه‌ای Category

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Colors

The Design

About Spiderweb کلید ویژوال

ایده اصلی این بود که چیزی ایجاد شود که تمام توجه را به محصول جلب کند، تا حد ممکن از عناصر کمتری استفاده کند و همزمان با جامعه هدف ارتباط برقرار کند. عنصر وب همچنین به چسبندگی کفش و طبیعت وحشی آن اشاره دارد و شخصیتی را برای محصول به ارمغان می آورد. خلق و خوی همچنین فناوری را منتقل می کند، موجود در جوهره کفش و کمی زبان عرفانی که با عنصر تار عنکبوت همراه است که همچنین نشان دهنده چسبندگی کفش است.

The Recognition

About the جایزه طلایی A' Design Award

Spiderweb کلید ویژوال برنده جایزه طلایی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های درجه یک، شگفت‌انگیز و برجسته اعطا می‌شود. برندگان طلا آفرینش‌هایی بسیار نوآورانه، دوراندیش و خیره‌کننده‌اند که نبوغ، خرد و مهارت طراحان خود را بازمی‌تابانند. از Spiderweb کلید ویژوال انتظار می‌رود اختراعی بسیار ستوده، روندساز و ماندگار باشد که ارزشی بی‌سابقه عرضه می‌کند. این طراحی برنده جایزه طلایی A' Design Award پروژه‌ای خیره‌کننده و ارجمند است که سود فراوان می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Spiderweb کلید ویژوال احساسات شدید میل را پدید می‌آورد، شور را برمی‌انگیزد، خلاقیت را تشویق می‌کند و ما را شیفته می‌سازد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
Dimensions & Packaging: Width 5000px x Height 3488px 300dpi
Tags: 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
Project Duration: I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan
Caique Fernando