Vitra RimEx Wall Hung Series انیمیشن تبلیغاتی by Digital Panorama is a highly esteemed winner of the very prestigious 2021 جایزه آهنی A' Design Award in طراحی فیلم، ویدیو و انیمیشن Competition Category.
آهنفیلم· 2021
Vitra RimEx Wall Hung Series انیمیشن تبلیغاتی
Client: Digital Panorama
جایزه آهنی A' Design Award Winner in فیلم Category
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The Design
About Vitra RimEx Wall Hung Series انیمیشن تبلیغاتی
مجموعه دیواری Vitra RimEx مجموعهای از سه فیلم انیمیشن تبلیغاتی است که برای طیف توالتهای دیواری بدون لبه ساخته شده است. هر فیلم پانزده ثانیه طول میکشد و با کیفیت کامل اچدی و با سرعت بیست و پنج فریم بر ثانیه ارائه میشود. این فیلمها بهطور کامل با رایانه ساخته شدهاند. تمامی عناصر در نرمافزار سهبعدی مدلسازی و انیمیشنسازی شده، سپس رندر شده و با شبیهسازی مایعات ترکیب و کامپوزیت شدهاند. سطوح آب و سرامیک در فضایی ساده و شاداب به نمایش گذاشته شدهاند تا تمیزکردن آسان و طراحی بهداشتی این مجموعه را نشان دهند.
The Recognition
About the جایزه آهنی A' Design Award
Vitra RimEx Wall Hung Series انیمیشن تبلیغاتی برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحیهای خوبی اعطا میشود که الزامات حرفهای و صنعتی مورد انتظار از آفرینشهای خوب طراحیشده را برآورده میکنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان میدهند. از Vitra RimEx Wall Hung Series انیمیشن تبلیغاتی انتظار میرود آفرینشی بسیار ارجمند، ستوده و دوستداشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویههای صنعت را یکپارچه میکند و ویژگیهای فنی شایستهای دارد که با دانش عملی و استعداد پیوند خورده است. Vitra RimEx Wall Hung Series انیمیشن تبلیغاتی به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک میکنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The ceramic workshop founded by Dr. Nejat F. Eczacibasi in Istanbul, in 1942.With the ceramic tiles factory in the 90s, Bozuyuk rapidly became Vitra main production campus. The rimex WC pan that beats all formulas for easy cleaning. The rimex wc pan prevents proliferation thanks to its innovative design. rimex is easy to clean and offers maximum hygiene.
- Dimensions & Packaging
- 15 seconds each and 3 films in total. 1920 1080 Full HD. Frame Rate 25Fps
- Tags
- Hygiene,Rimless,Hung WC,CGI,Art, Animation, Computer Animation,Vitra
- Production Technology
- %100 CGI animation. All elements were modelled in 3d space and animated in Autodesk 3Ds Max software. Rendering Engine V-Ray and Liquid Simulation is Realflow. Compositing was made in Adobe After Effects.
- Design Challenge
- The main objective was to support VitrA's design and technology. The world of this product had to be simple and fresh. The main elements of the animation were the water and ceramic materials that was used to build the modern design. They had to look real to convince the audience. Combining all these with a music in harmony, was the main challenge. T
- Research
- Sales reports and benchmarks were examined to filter the most known designs of toilets. We came across the fact that VitrA is very well known product. Our client briefed us about the technology of this product. The animation was planned to be aired on social media such as VitrA’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionnaire to measure the effectiveness of the film.
- Inspiration
- The rimless WC pan Rimex prevents proliferation thanks to its innovative design. Rimex is easy to clean, and offers maximum hygiene. Rimex WC pans are available in various models suitable for all bathroom styles.
- Project Duration
- Our first presentation of the idea to the client was in 18th of December 2018. Production started within a week. We finished and delivered the final film in 26th of May 2019.
- Operation Flow
- This is a CG Animation videos. Planned to be played on social media platformas such as Youtube, Vimeo, Facebook, Instagram and Vitra’s web site.
- Patents
- Copyrights belong to VitrA Eczacibasi, 2019
- Team Members
- Agency - Digital Panorama
CG Supervisor - Emre GOREN
CG Artist - Serhat GUMUS
CG Artist Yusuf ERGIN
CG Artist - Mert KOSE
CG Artist - Kaan AZOV
3D Modeling - Teberdar GURBEY
3D Modeling - Arin ARICI
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
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