Don't Lose Your Biculutural کمپین تبلیغاتی یکپارچه by Yingbo Qiao is a highly esteemed winner of the very prestigious 2021 جایزه نقره‌ای A' Design Award in طراحی تبلیغات، بازاریابی و ارتباطات Competition Category.
نقرهتبلیغات· 2021
Don't Lose Your Biculutural کمپین تبلیغاتی یکپارچه
by Yingbo Qiao
Client: Sparrow Creative Lab
جایزه نقره‌ای A' Design Award Winner in تبلیغات Category
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The Design
About Don't Lose Your Biculutural کمپین تبلیغاتی یکپارچه
«فرهنگ دوگانه‌ات را از دست نده» یک کمپین تبلیغاتی یکپارچه است که برای سرویس یک شبکه تلویزیونی قومی ایجاد شده است. این کمپین شامل هشت پوستر است و عنوان هر یک به زبانی متفاوت نوشته شده است: پرتغالی، چینی، عربی، روسی، ژاپنی، فرانسوی، ایتالیایی و هندی. تصاویر از هنر پیکسلی استفاده می‌کنند و حول الگوی آزمایشی تلویزیون ساخته شده‌اند که به لحظه از دست دادن اشاره دارد. نمادهای کشورهای شرکت‌کننده به هم پیوسته‌اند تا تصویری یکپارچه و متنوع خلق کنند. هدف، تشویق جوامع مهاجر به حفظ زبان‌ها و میراثشان است.
The Recognition
About the جایزه نقره‌ای A' Design Award
Don't Lose Your Biculutural کمپین تبلیغاتی یکپارچه برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Don't Lose Your Biculutural کمپین تبلیغاتی یکپارچه انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Don't Lose Your Biculutural کمپین تبلیغاتی یکپارچه آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
- Dimensions & Packaging
- The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
- Tags
- Culture diversity, Ethnic Channel, Culture integration,
- Production Technology
- Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
- Design Challenge
- The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
- Research
- Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
- Inspiration
- As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
- Project Duration
- The project started in November 2020 in San Francisco and finished in January 202.
- Operation Flow
- Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
- Team Members
- Yingbo Qiao
- Image Credits
- Illustration/Creative Director: Yingbo Qiao
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