Next Hub مجتمع چندمنظوره by Ahmed Habib is a highly esteemed winner of the very prestigious 2021 جایزه نقره‌ای A' Design Award in طراحی معماری، ساختمان و سازه Competition Category.
نقرهمعماری· 2021
Next Hub مجتمع چندمنظوره
by Ahmed Habib
Client: Lines
جایزه نقره‌ای A' Design Award Winner in معماری Category
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The Design
About Next Hub مجتمع چندمنظوره
نکست هاب یک مجتمع چندمنظوره در جده عربستان سعودی است که کاربری‌های مهمان‌نوازی، اداری، سرگرمی، خرده‌فروشی، خوراک و نوشیدنی و تفریحی را در کنار هم گرد می‌آورد. این ترکیب‌بندی به بررسی رابطه میان توده و فضای خالی می‌پردازد. حجم‌های ساختمانی یک میدان مرکزی باز را در بر می‌گیرند و با یادآوری بازارهای سنتی، تجربه‌ای شهری همراه با تعامل اجتماعی خلق می‌کنند. حیاط‌های داخلی، تهویه طبیعی و نور روز را به ساختمان‌های هتل و اداری وارد می‌کنند. نازک‌کاری‌ها شامل سنگ تراورتن ساب‌خورده، فولاد مشکی و شیشه دوجداره است.
The Recognition
About the جایزه نقره‌ای A' Design Award
Next Hub مجتمع چندمنظوره برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Next Hub مجتمع چندمنظوره انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Next Hub مجتمع چندمنظوره آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Next Hub is an architecture and landscape integrated mixed use design that blends in different facilities including hospitality, admin, entertainment, retail, f&b and recreational zones.The conceptual idea was to explore the architecture relation between solid and void, through a dynamic composition of masses and courts that creates a dialogue between internal and external spaces, to enjoy natural daylight and landscape views all throughout the year.
- Dimensions & Packaging
- -Plot Area: 23000 sqm
-Max Foot print ratio : 0.6
-Max FAR: 1.2
-Height Regulation from Street Level: G, M & 5 floors
-Set Backs Regulations: 12 m from all sides
-Floors: Basement, Ground, Mezzanine & 5 floors
-No commercial openings are allowed directly on the main street.
Areas:
-Hotel: 12,300 sum , 108 rooms
-Admin Buildings: 9,500
-F&B Shops: 5,400
-Kids Entertainment: 2,000
-Outdoor Plaza:7,200
-Parking: 23,000 - Tags
- Architecture, Commercial, Hotel, Design, Hospitality, Modern, Industrial, Administration, Entertainment, Recreational, Plaza, Food & Beverage, Social, Mixed use, Triangle, Landscape, Saudi, Jeddah
- Production Technology
- -Main Structure: Concrete & Steel
-Main Architectural Finishes: Honed Silver Travertine Stone, Black Steel, Desaturated Brown Stucco, Double Glazed Glass - Design Challenge
- Creating a destination that offers a quality social experience and redefine the image of a mixed use complex in Jeddah, while respecting the climate requirements and cultural needs dictated by Arab traditions, were the main design challenges.
- Research
- TYPE-OBJECTIVES-METHODOLOGY
1-Data Collection research-Client needs analysis-Client meetings
2-Cultural research-Project Zoning & cultural needs-Social Questionnaire
3-Arch. Design Direction research-General mood board, Massing & Materials-Web based research
4-Arch. Technical research-Identify Construction methodology-Subject Matter Experts & Web based Research
5-Environmental research-Natural Ventilation & Sun light-Web based research
6-Landscape research-Hardscape & Softscape design direction-Web based Research
7-Presentation direction research-Matching Graphics to Architecture concept-Web based Research - Inspiration
- Inspired from old traditional markets "Wikala", the project masses were arranged in a way to enclose the main central plaza, creating internal views and urban-like experience with social interaction. The project sky-line was designed in a dynamic way with different heights, inspired from natural mountains and skylines of Saudi topography. Inspired by Arabic traditional architecture, the hotel and admin buildings were designed with internal courts to bring in natural ventilation and sunlight.
- Project Duration
- Duration: The project design Process started in July 2020 and finished in October 2020
Location: Jeddah, KSA - Operation Flow
- Entrances:
- Plaza: Open Entrance from Main Street
- Hotel: Private Entrance from Side street
- Adminstration: Private Entrance from Main Street
- Entertainment: Private Entrance from Plaza
- Services: Direct Access from back side
- Parking: Direct Access ramps from Main Street
Floors Functions:
The Ground Floor comprise: Main entrances , restaurants, shop and the central plaza; the first floor comprise: restaurant, gym, spa and terrace of the hotel, cinema, kids area and terrace with kiosk and restaurant; the typical floor comprise: hotel bedrooms, offices and kids area. - Team Members
- Design Director: Ahmed Habib
Design Architect: Sveva Salimbene
Design Architect: Ehab Hassan
3D Visualization: Oleksandr Bakhmatskyi
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