System هویت برند سیستم by Plus X is a highly esteemed winner of the very prestigious 2021 جایزه آهنی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
آهنگرافیک· 2021
System هویت برند سیستم
by Plus X
Client: System
جایزه آهنی A' Design Award Winner in گرافیک Category
Verified Award Winner
Verify Award Status for #119749The Design
About System هویت برند سیستم
سیستم یک طراحی هویت برند است که برای یک برند پوشاک طراحی شده که به افرادی با هر جنسیتی خدمت می‌رساند. این هویت بر پایه مفهوم آرشیو نگرش بنا شده است که به‌عنوان مکانی برای ذخیره‌سازی نگرش‌ها در لحظات متعدد، فراتر از سبک، توصیف می‌شود. یک ماژول که از تقسیم یک مربع به دو نیم شکل گرفته، نماینده یک نگرش است و چندین ماژول در کنار هم، آرشیو را بیان می‌کنند. این ماژول در تبلیغات، برچسب‌ها، لیبل‌ها و بسته‌بندی به کار رفته است. لوگو با فویل سفید چاپ شده و نماد برای دستیابی به ظاهری ظریف و پرداخته‌شده، حکاکی شده است. زبان بصری این طراحی خنثی و ساده نگه داشته شده است.
The Recognition
About the جایزه آهنی A' Design Award
System هویت برند سیستم برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از System هویت برند سیستم انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. System هویت برند سیستم به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- System covers all genders, and it aims to make anyone stand out no matter what clothes they wear. Thus, we intend to make this design as neutral and as clean as the air as possible. In addition, a module indicating Attitude is applied to all contacts where System meets its customers, such as advertisements, tags, and packing materials, to firmly create System's visual identity.
- Dimensions & Packaging
- Package
System's logo is printed on the package, including its tag and labels, with a white foil press for a refined look, and the symbol is tooled for a subtle and luxurious feeling. - Tags
- Advanced, Last Detail, Balanced, Neutral, Essential, Refined
- Production Technology
- 1. Brand Value Platform
The core value of System is defined as “Spirit Chic.”
2. Visual Identity and Brand Design Element Development
SYSTEM is not just a brand that sells clothes but a brand that helps people live with a better attitude every moment of their life.
We draw the design concept of “Attitude Archive,” meaning “a place of storing all attitudes.”
3. Brand Experience Design
With the concept, logos, colors, typefaces, and key visuals are set and used in the right place to provide SYSTEM’s unique brand experiences. - Design Challenge
- System is not a brand that makes clothes targeting a specific class, but a brand that produces clothes fitting all TPO. Thus, it was difficult to clearly define its identity. We had tough situations before defining its design concept, called “ATTITUDE ARCHIVE.” However, after we found the definition, all processes were smoothly conducted based on the fixed concept.
- Research
- Interviews with System members were conducted. They said they did not just make clothes but imagined the mind and attitude of consumers and manufactured clothes while even considering the size of a needle and the thickness of a thread. Through the interviews, we got a hint of the design concept, Attitude Archive. In addition, we found that the fashion market tended to build a minimal and highly utilized identity in consideration of the mobile environment through a survey of competitors in the same industry. We intend to apply the situation to a new identity of System.
- Inspiration
- System is a clothing brand made to fit a wide spectrum of people’s daily lives with the help of the brand's careful considerations. We define System as “a place storing attitudes responding to various moments beyond style” and create a design concept called “Attitude Archive.” Based on one module, meaning one moment and one attitude, various modules express Attitude Archive.
- Project Duration
- This project proceeded for 8 months in Seoul, South Korea.
- Operation Flow
- Modules in the form of dividing squares in half are highly used in all touchpoints, including tags, labels, and advertisements. In addition, one module indicates “Attitude,” but if multiple modules are attached, a new meaning, “Attitude Archive,” can be delivered so that it is good to expand the meaning.
- Team Members
- Creative Director: Myungsup Shin
BX Strategist: Jangsoon Choi
BX Strategist: Bohyun Kook
BX Design: Wonsik Joo
BX Design: Sungeun Lee
BX Design: Sieun Baek
PX Photographer: Keunhee Cha
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