Fck 2020 تقویم by Lateral Creative Hub is a highly esteemed winner of the very prestigious 2021 جایزه طلایی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
طلاگرافیک· 2021
Fck 2020 تقویم
Client: Lateral Creative Hub
جایزه طلایی A' Design Award Winner in گرافیک Category
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- Verified Award Winner
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The Design
About Fck 2020 تقویم
Fck 2020 یک تقویم رومیزی برای سال ۲۰۲۱ است. این تقویم به صورت لپورلو تولید شده است؛ یک ورق بلند که به دوازده صفحه تا شده است. می‌توان آن را به صورت تخت نگه داشت و مانند یک کتاب ورق زد، یا آن را به شکل دایره یا فرم‌های دیگر روی میز قرار داد. هر ماه یک آرزوی کوتاه برای سال نو را در بر دارد که از طریق گرافیک‌های مدرنیستی چندرنگ و تصویرسازی‌های مینیمال روایت می‌شود. هدف این است که با شوخ‌طبعی و تخیل، صفحه‌ی یک سال دشوار را ورق بزنیم. چاپ به صورت دیجیتال روی کاغذ سفید ۲۴۰ گرمی انجام شده است. اندازه‌ی تاشده ۱۶۹ در ۲۴۰ میلی‌متر است.
The Recognition
About the جایزه طلایی A' Design Award
Fck 2020 تقویم برنده جایزه طلایی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های درجه یک، شگفت‌انگیز و برجسته اعطا می‌شود. برندگان طلا آفرینش‌هایی بسیار نوآورانه، دوراندیش و خیره‌کننده‌اند که نبوغ، خرد و مهارت طراحان خود را بازمی‌تابانند. از Fck 2020 تقویم انتظار می‌رود اختراعی بسیار ستوده، روندساز و ماندگار باشد که ارزشی بی‌سابقه عرضه می‌کند. این طراحی برنده جایزه طلایی A' Design Award پروژه‌ای خیره‌کننده و ارجمند است که سود فراوان می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Fck 2020 تقویم احساسات شدید میل را پدید می‌آورد، شور را برمی‌انگیزد، خلاقیت را تشویق می‌کند و ما را شیفته می‌سازد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object.
- Dimensions & Packaging
- Converting form: Leporello
Folded: 169x240 mm
Unfolded: 1848x240 mm - Tags
- lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello
- Production Technology
- Paper: Divina white by Gruppo Cordenons 240 gms.
Print Technology: HP Indigo - Design Challenge
- We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum.
- Research
- We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs.
- Inspiration
- 2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations.
- Project Duration
- The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020
- Operation Flow
- It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms.
- Team Members
- Creative Director: Francesco Fallisi
Designer: Francesco Fallisi
Designer: Federica Bello
Printing Company: tech:art
Paper Mill: Gruppo Cordenons
Photographer: Studio 3GK
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