Skip to content
Embrace عملکرد اصلی: نقاشی دیواری مکان‌محور by Supernova Art Embassy

Embrace عملکرد اصلی: نقاشی دیواری مکان‌محور by Supernova Art Embassy is a highly esteemed winner of the very prestigious 2021 جایزه آهنی A' Design Award in طراحی هنرهای زیبا و چیدمان هنری Competition Category.


آهنهنرهای زیبا· 2021

Embrace عملکرد اصلی: نقاشی دیواری مکان‌محور

by Supernova Art Embassy

Client: Memorandum Project

جایزه آهنی A' Design Award Winner in هنرهای زیبا Category

14,697

Verified Award Winner

Verify Award Status for #121349

Colors

The Design

About Embrace عملکرد اصلی: نقاشی دیواری مکان‌محور

متن کتاب: «آغوش» نقاشی دیواری مکان‌محوری است که بر نمای ساختمانی در استرلیتاماک نقاشی شده است. این اثر ۲۷ متر ارتفاع و ۱۵ متر عرض دارد و سطحی به مساحت ۴۰۵ متر مربع را در بر می‌گیرد. برای اجرای آن از رنگ‌های مخصوص نما و غلتک‌های رنگ‌آمیزی استفاده شده و بالابرهای نما امکان نقاشی در ارتفاع را فراهم کرده‌اند. اجرای این اثر هنری سه هفته به طول انجامید. داستان به‌تصویرکشیده‌شده، خاطره سربازی از لشکر پیاده‌نظام ۱۷۰ استرلیتاماک را زنده می‌کند که با ساعت جیبی نقره‌ای‌اش راهی جبهه شد و قول داد که با همان ساعت بازگردد. بقایای پیکر او و ساعتش در سال ۲۰۱۵ پیدا شد و به خانه، نزد همسرش، بازگردانده شد.

The Recognition

About the جایزه آهنی A' Design Award

Embrace عملکرد اصلی: نقاشی دیواری مکان‌محور برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Embrace عملکرد اصلی: نقاشی دیواری مکان‌محور انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Embrace عملکرد اصلی: نقاشی دیواری مکان‌محور به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The word "memorandum" is translated from Latin as "something you have to memorize", that is why the Memorandum project is dedicated to complex contexts and topics.

Coming home is always an exciting event. That is why the Sterlitamak stage of the project was called "Coming home". It included several emotional aspects of this concept. It was reflected in the approach of Lidiia Averina, the curator, and in the plots of all participants. This project is her personal comeback to her hometown.
Dimensions & Packaging
Height 27 m, width 15 m, total artistic painting square 405 sq.m
Tags
mural art, spray art, public art, fine arts, storytelling, embrace, heritage, memory
Production Technology
Some activists took great care of their ancestors memories and the works which may appear basing on historical data and archive photographs. There were different attempts to influence the curator and the artist work. However, the compromise was reached quite quickly and the work turned to constructive direction. The artistic part of the work was done by facade paints and paint rollers. For work at a height, facade lifts (scaffolds) were used.
Design Challenge
4 locations were selected, each of them having common connection with historical old town (although none of the buildings selected was a historically original building). They were different in meanings and the way they belong. Connection with "coming back" had been found immediately and we also had artists sharing common values. That was particularly important for their harmony.
Research
Memory of the place is an eclectic mixture of emotions; it is impossible to catch a sole scent. There are pure facts, personal stories, critics, and embellishment. Interpretations multiply and fragment. This is the reason why we want to show our perception among many others.

Andreys work finely reflects the location context with lost wooden buildings as well as the irony on current town situation with chaotic architectural add-ons (tiny business centers) which try to squeeze into any available space and corners.
Inspiration
The works plot is based in the story of a soldier from 170th Sterlitamak infantry division: in May, 1941, the storys main character wanted to leave his silver pocket watch to his wife. However, his wife said: "You leave with this watch and youll come back with this watch!"

In 2015, during the expedition his remains and personal belongings were found. After 74 years he came home with the watch, as promised, and his 97 years old wife met him.
Project Duration
The work is dedicated to 75th anniversary of the Great Victory, therefore it must have been finished in 2020 before rainy autumn weather.

There were repair works on the building facades, so the whole project implementation period was 1.5 months. The artistic work implementation took 3 weeks.
Operation Flow
Now there is one of the main streets of town which connects an old town with new districts, therefore there are always a lot of students and pedestrians on the street. The works are on a high altitude and are well visible.

It is also important that the headquarters of 170th Sterlitamak infantry division was located nearby and here there was a path which was taken by the soldiers leaving to the railway station to go to the frontline. Where new standard buildings stand now, there were wooden houses and buildings.
Patents
Copyright belongs to Andrey Olenev and Dmitry Kudinov, 2020
Team Members
Curator: Lidiia Averina
Artist: Andrey Olenev
Support: Dmitry Kudinov, Alexey Agafonov, Ludmila Averina
Image Credits
Image #1: Photographer – Dmitry Kudinov, Embrace #1, 2020.
Image #2: Photographer – Dmitry Kudinov, Embrace #2, 2020.
Image #3: Photographer – Dmitry Kudinov, Embrace #3, 2020.
Image #4: Photographer – Dmitry Kudinov, Embrace #4, 2020.
Image #5: Photographer – Dmitry Kudinov, Embrace #5, 2020.
Video Credits: Dmitry Kudinov, Hyperlapse, Embrace and Shihans from bird’s-eye perspective, 2020.

Sponsored

Explore Beyond Designers.org

Discover products, services and opportunities from our advertising partners.

Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

Nominate