Pride ساعت مچی by Alex Donahue is a highly esteemed winner of the very prestigious 2021 جایزه آهنی A' Design Award in طراحی جواهرات Competition Category.

آهنجواهرات· 2021

Pride ساعت مچی

by Alex Donahue

Client: Alex Donahue

جایزه آهنی A' Design Award Winner in جواهرات Category

14,807

Verified Award Winner

Verify Award Status for #121836

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pride ساعت مچی

پراید یک ساعت مچی یونیسکس است که از رژه‌های سالانه غرور که در سراسر جهان برگزار می‌شوند، الهام گرفته شده است. عقربه‌های ساعت، دقیقه و ثانیه شش رنگ رنگین‌کمان را با خود حمل می‌کنند و به‌طور مداوم بر روی صفحه حرکت می‌کنند و در طول روز ترکیب‌بندی‌های متغیری را شکل می‌دهند. در ظهر و نیمه‌شب، عقربه‌ها در یک راستا قرار می‌گیرند تا یک رنگین‌کمان کامل، نمادی از وحدت، را تشکیل دهند. بدنه ساعت از استیل ضدزنگ با روکش IP مشکی ساخته شده و دارای گوش‌های پنهانی است که بند چرمی مشکی را به‌صورت یکپارچه به آن متصل می‌کند. یک موتور کوارتز ژاپنی در داخل بدنه ۴۰ میلی‌متری آن جای گرفته است.

The Recognition

About the جایزه آهنی A' Design Award

Pride ساعت مچی برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Pride ساعت مچی انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Pride ساعت مچی به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The watch features six colors that continually move about the face. Twice a day, at both noon and midnight, the colors come together to create the shape of a rainbow. Beauty comes in all colors and is heightened by those colors' alignment. Show your pride with this meaningful timepiece.
Dimensions & Packaging: The watch weighs .5 lbs, the case's diameter is 40mm and made from Black IP Stainless Steel. The case height is 8.85mm (0.35"). Inside the case, the watch contains a Japanese quartz movement. The watch is water-resistant up to 3 ATM. The band size is 20mm. The band is black and made from leather.
Tags: Pride, LGBTQ+, Rainbow, Unity, Kinetic
Production Technology: The pride watch is unisex. It is made of black stainless steel with hidden lugs that connect the band seamlessly. The watch was developed from a combination of watercolor painting, drawing, technical drawings, and models were made using digital design software.
Design Challenge: The design challenge was to create a watch where the primary imagery was part of the watch's function rather than an applied graphic. The hour, minute, and second hands move about the watch, creating varied compositions throughout the day. The watch hands are colorful, but the case and band provide a monochrome, elegant backdrop.
Research: After extensive research on the symbolism of the LGBTQ rights global movement, it was found that the rainbow is the most prevalent symbol. Several design concepts were then created using the rainbow, with the selected option as one in which the hour, minute, and second hands are the rainbow and move about the watch. This was preferred over a graphic application of the rainbow for two reasons: 1. The rainbow would become intrinsic to the function of the watch, 2. The hands come together and form the rainbow, which is a metaphor for unity.
Inspiration: The pride watch is a timepiece dedicated to those individuals who have bravely stood with pride for the rights of all people. The design is inspired by pride parades that occur annually worldwide, which focus on the global civil rights movement for lesbian, gay, bisexual, transgender, non-binary, and queer social acceptance.
Project Duration: Alex Donahue created the conceptual and technical drawings in Fall 2019. The watch began production in Spring 2020 and was released in Summer 2020. It has been bought by design stores and individuals throughout the world.
Operation Flow: The watch continually transforms as the rainbow bands move about the case to indicate the hour, minute, and second. They align at midnight and noon to form a full rainbow, a symbol of unity.
Team Members: Alex Donahue
Image Credits: All photos copyright: Project Watches