Daxi Daxi جشنواره فرهنگ محلی by BIAS Architects and Associates

Daxi Daxi جشنواره فرهنگ محلی by BIAS Architects and Associates is a highly esteemed winner of the very prestigious 2021 جایزه نقره‌ای A' Design Award in طراحی رویداد و مراسم Competition Category.

نقرهرویداد· 2021

Daxi Daxi جشنواره فرهنگ محلی

by BIAS Architects and Associates

Client: Taoyuan City Government, Department of Cultural Affairs, & Daxi Ecomuseum

جایزه نقره‌ای A' Design Award Winner in رویداد Category

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The Design

About Daxi Daxi جشنواره فرهنگ محلی

از سال 2018، BIAS یک جشنواره شهری را برای کمک به شهرستان داکسی برای آماده شدن برای مراسم مذهبی کلیدی این مکان ایجاد و اجرا کرده است. معمولاً مراسم تایوانی محافظه کارانه و مبتنی بر سنت های روستایی است که مجموعه ای از قوانین سختگیرانه را دیکته می کند. برای به اشتراک گذاشتن جذابیت باورهای عامیانه با مردم شهری، BIAS سنت‌ها را با مجموعه‌ای از مداخلات و فعالیت‌های طراحی استراتژیک که حال و هوای فرهنگ پاپ را به رویداد ارائه می‌کند، میانجی‌گری کرد. به ویژه، BIAS به عنوان کیوریتور عمل کرد و از هنرمندان و طراحان جوان مختلف دعوت کرد تا با کسانی که سنت های قدیمی را حفظ می کنند، همکاری کنند.

The Recognition

About the جایزه نقره‌ای A' Design Award

Daxi Daxi جشنواره فرهنگ محلی برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Daxi Daxi جشنواره فرهنگ محلی انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Daxi Daxi جشنواره فرهنگ محلی آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lord Guan's birthday celebration is an important traditional event held in the rural outskirts of Taipei. The local people call it "the second Chinese New Year for Daxi," and everyone in the township of Daxi uses to put significant effort into the preparations. Tasked to preserve and promote the event, since 2018, BIAS has developed and implemented an urban festival to help the township preparing for the celebration. The festival has been named "Daxi Daxi," i.e., a play of words that means "Good Luck Daxi." In particular, in 2020, the third installment of "Daxi Daxi," the "Lord Guan Online" concept was implemented, i.e., a creative offline and online approach that 'allows the god's blessings to spread far away' through the new media. This festival strengthened the local community's identity, but the last installment attracted more than 100,000 people to the township. Besides this, an exhibition focused on the "backstage" of the religious event and a show mixing modern and traditional arts were implemented. By this, BIAS hopes that the traditional culture can intertwine with the urban one and, thanks to this, get enough momentum to be preserved for the future.
Dimensions & Packaging: Total event area: 121,000 sqm
Tags: festival, traditional rural culture, urban pop culture, religion, parade, design as mediation, curating
Production Technology: The main concept of Daxi Daxi is to combine traditions and pop culture so as to both rejuvenate the audience of Taiwanese religious festivals and deepen the understanding of these by the young generations. In order to achieve this, a curatorial approach was adopted, focused on selecting a series of young artists and designers that could cooperate with those holding the traditions. Most importantly, the artists, designers, and the holders of traditions were supported by BIAS that mediated their cooperation so as to ease their efforts and bring it to a good end. That is to say, BIAS initiated their encounter and acted as a facilitator and translator of their different point of view.
Design Challenge: The key challenge of the project was at the curatorial level. In particular, it was the selection of third-party artists and designers that could dialogue with those today bringing forward the ancient traditions. Not only but also, it was to create proper occasions for the encounter of these seemingly opposite actors.
Research: The research was developed on various aspects, including the following. First of all, it was developed a deep understanding of ancient rituals and those people that carry on the traditions today. Then, it was developed curatorial research on a set of artists and designers that could develop a dialogue and thus intervene in the strategic renewal of traditions. Finally, mediatory research was implemented in order to help the community and the designers collaborate for the good end.
Inspiration: Usually, Taiwanese religious ceremonies are conservative and based on rural traditions that strictly dictate parade rules. To share the charm of the folk beliefs with the urban public, BIAS tried to mediate the ancient traditions by a strategic set of design interventions and educational activities that could provide a contemporary pop culture vibe to the festival.
Project Duration: The event starts in mid-July and finishes in mid-August each year since 2018 in Daxi, Taiwan. The last installment was held in 2020.
Operation Flow: The key aspects of the festival are to be found in the mixing of various aspects of the traditional parade rules and preparations with popo-culture and aesthetics. In particular, while the traditional aspects were not obliterated or negated in their functionality, touches of a new aesthetics were added and communicated to the large public as the product of a new pride of the local community.
Team Members: Main Curator: BIAS Architects & Associates
Image Credits: Image #1: Photographer Yu Dong, 2019
Image #2: Photographer Yu Dong, 2020
Image #3: Photographer Jia-Ying Yang, 2019
Image #4: Photographer Yu Dong, 2018
Image #5: Photographer Jia-Ying Yang, 2018