Smart City طراحی نمایشگاه by Michele Berdugo is a highly esteemed winner of the very prestigious 2021 جایزه طلایی A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.
طلاداخلی· 2021
Smart City طراحی نمایشگاه
Client: Promarket Group
جایزه طلایی A' Design Award Winner in داخلی Category
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The Design
About Smart City طراحی نمایشگاه
اسمارت سیتی (شهر هوشمند) یک طراحی نمایشگاهی است که برای نمایشگاه و کنفرانس بین‌المللی نوآوری شهری در تل‌آویو، اسرائیل خلق شده است. این طراحی مساحتی معادل ۳۰۰۰ متر مربع را در بر می‌گیرد و شامل سالن ثبت‌نام، سالن استراحت ویژه مهمانان VIP، اتاق‌های جلسات تجاری، سن‌های کنفرانس و محل برگزاری مراسم گالا است. مفهوم این طراحی بر اساس یک شهر عمودی شکل گرفته که بر فراز جهانی رو به شهرنشینی فزاینده قد برافراشته است. عناصر آویخته و هندسی از آلومینیوم، پلکسی‌گلاس و توری ساخته شده‌اند تا وزن سازه پایین بماند. فرش‌های چاپی، جعبه‌های نوری و چیدمان‌های فضای سبز، این مجموعه را تکمیل می‌کنند.
The Recognition
About the جایزه طلایی A' Design Award
Smart City طراحی نمایشگاه برنده جایزه طلایی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های درجه یک، شگفت‌انگیز و برجسته اعطا می‌شود. برندگان طلا آفرینش‌هایی بسیار نوآورانه، دوراندیش و خیره‌کننده‌اند که نبوغ، خرد و مهارت طراحان خود را بازمی‌تابانند. از Smart City طراحی نمایشگاه انتظار می‌رود اختراعی بسیار ستوده، روندساز و ماندگار باشد که ارزشی بی‌سابقه عرضه می‌کند. این طراحی برنده جایزه طلایی A' Design Award پروژه‌ای خیره‌کننده و ارجمند است که سود فراوان می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Smart City طراحی نمایشگاه احساسات شدید میل را پدید می‌آورد، شور را برمی‌انگیزد، خلاقیت را تشویق می‌کند و ما را شیفته می‌سازد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design project was related to the annual international Municipal Innovation Exhibition and Conference focusing on areas pertaining to smart cities- innovation, environmental issues and approaches to urban planning, transportation etc.
The design brief aimed to create an experience on 3000m2 where the visitor would be embarked to discover an innovative approach of the city.
The theme around sustainability and innovation stamped the concept and design in the registration hall, the vip lounge, the b2b meeting rooms, the conferences stages and the Gala event venue. - Dimensions & Packaging
- Wood, printed canvas wall, on which we attached 3 D cut out letters framed by led lights, formed the background of the registration and self registration desks.
80 light boxes, printed and personalized with 8 graphic styles, made out of reusable aluminum
300 neon tubes light
Led stripe lights, acrylic panels, metal section structure, digital print, wall stickers, printed and personalized floor carpet,one designed stage,
greenery, flowers, vases, decorative objects. - Tags
- fair, exhibition, installation, designer, organizer, smartcity, trade
- Production Technology
- In order to avoid heavy weight hanging, materials like Aluminum, plexiglass, mesh, were used to create all hanging and geometric elements. The furniture, props, lighting and LED screens were hired. Personalized and printed carpets covered the exhibition hall flooring. Installations made out of greenery and vegetal were spread out all over. Extra-large size decorative gates as well as 3D letters were made out of thick printed cardboard. Aesthetic and modern floral compositions completed the decoration in the conference halls and VIP lounge.
- Design Challenge
- The most challenging part was finding a design concept different from any previous design concept used for this fair. The most important aspect was the design had to heighten the public perception and awareness of the MUNIEXPO.One additional challenge was to find the right materials which would help us create the vision of the design accurately without being neither too heavy nor too expensive, so they can pass all authorizations.
- Research
- The research began with analyzing innovation and news of the moment around the city of tomorrow, smart city, sustainability etc.
The design was intended to drive the visitor into the city of tomorrow he came to discover through the different showcases, international developers and product representatives. To relate the theme to this industry, series of settings were built under the vertical city concept for the exhibition treatment. Selected colors, textures and lighting elements were used to refer to the innovative/futuristic and ecologic side of the project. - Inspiration
- Inspiration for the MUNIEXPO design concept derived from the topic of innovation pertaining to Smart Cities. This led us to creating a 3D design to stimulate the imagination of the visitor with the feeling of finding himself in a city of tomorrow.
Land is becoming scarce as the world's population grows and environmental changes shrink the amount of livable space on Earth. Build up seems to be a solution for Sustainable Living, hence Vertical city above an increasing urbanized world. - Project Duration
- The project duration was 4 months from initial briefing to onsite completion. It was launched on the 18th of February 2020 and ran for 3 days. Only 2 days were allowed for the move in and onsite set up. MUNIEXPO was located at the Tel Aviv Fairground in Tel Aviv, Israel.
- Operation Flow
- The flow starts with a modern registration and welcoming hall, where led light designs, decorative gates and large size installations were spread out to draw the attention of the visitor. Inside the exhibition hall dramatic lighting and interactive experiences enabled a heightened visual story telling experience. A hall for speakers with a mix of urban sustainable and futuristic look was accessible from the exhibition space.
The second floor was reachable from the welcome hall. - Team Members
- Yaniv Fogel
Assaf Avivi
Vladi Brodetski - Image Credits
- Image #1: Marvin Chicheportiche, MUNIEXPO, 2020
Image #2: Marvin Chicheportiche, MUNIEXPO, 2020
Image #3: Marvin Chicheportiche, MUNIEXPO, 2020
Image #4: Gadi Siera, MUNIEXPO, 2020
Image #5: Marvin Chicheportiche, MUNIEXPO, 2020
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