Doaba Dhaba بسته‌بندی پایدار مواد غذایی by Akkshit Khattar is a highly esteemed winner of the very prestigious 2022 جایزه برنزی A' Design Award in طراحی محصولات پایدار، پروژه‌ها و طراحی سبز Competition Category.
برنزمحصول پایدار· 2022
Doaba Dhaba بسته‌بندی پایدار مواد غذایی
جایزه برنزی A' Design Award Winner in محصول پایدار Category
Verified Award Winner
Verify Award Status for #126449The Design
About Doaba Dhaba بسته‌بندی پایدار مواد غذایی
دوآبا دابا یک سیستم بسته‌بندی پایدار مواد غذایی است که برای یک آشپزخانه ابری در هند طراحی شده است. غذاهای اصلی در هاندی‌ها، ظروف سفالی که به‌صورت دستی توسط صنعتگران محلی ساخته می‌شوند، بسته‌بندی می‌شوند که با یک درپوش سفالی بسته شده و برچسبی به دور گردن آن بسته می‌شود. نان‌های تخت مانند روتی و نان با برگ‌های تازه موز پیچیده شده و با نخ کنفی بسته می‌شوند. سپس هر دو مورد در کیسه‌ای از کاغذ بازیافتی قرار می‌گیرند. این مواد زیست‌تخریب‌پذیر هستند و جایگزین پلاستیک یک‌بار مصرف می‌شوند. تحویل سفارش‌ها با خودروهای الکتریکی انجام می‌شود تا رد پای کربن کاهش یابد.
The Recognition
About the جایزه برنزی A' Design Award
Doaba Dhaba بسته‌بندی پایدار مواد غذایی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Doaba Dhaba بسته‌بندی پایدار مواد غذایی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Doaba Dhaba بسته‌بندی پایدار مواد غذایی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
- Dimensions & Packaging
- 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm
Banana leaf packaging is flexible and depends on the number and thickness of the bread.
100ml-
5cm*6.5cm - Tags
- Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
- Production Technology
- Handcrafted clay pots, Banana leaf & Recycled Paper
- Design Challenge
- There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags. - Research
- Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food. - Inspiration
- The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
- Project Duration
- The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021 - Operation Flow
- The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.
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