Roi Re تصویرسازی by Poovakorn Watcharaphongphiphat is a highly esteemed winner of the very prestigious 2022 جایزه آهنی A' Design Award in طراحی اجتماعی Competition Category.
آهناجتماعی· 2022
Roi Re تصویرسازی
by Poovakorn Watcharaphongphiphat
Client: Mahidol University International College
جایزه آهنی A' Design Award Winner in اجتماعی Category
Verified Award Winner
Verify Award Status for #127338The Design
About Roi Re تصویرسازی
روی ره یک وب‌سایت نمایشگاه آنلاین است که بر داستان‌های دستفروشان خیابانی سبک قدیم تایلندی که به‌ندرت در روزگار امروز وجود دارند تمرکز دارد. هدف، ایجاد قدردانی و آگاهی در میان نسل‌های جوان نسبت به فرهنگ تایلندی از طریق کاوش در این فعالیت‌های نادر دستفروشی خیابانی سبک قدیم است. روی ره اطلاعات، دانش و ابزارها را از طریق استفاده از مجموعه‌ای بی‌نظیر و جذاب از تصویرسازی‌ها فراهم می‌کند.
The Recognition
About the جایزه آهنی A' Design Award
Roi Re تصویرسازی برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Roi Re تصویرسازی انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Roi Re تصویرسازی به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Roi Re" is an online exhibition website focusing on stories of Thai old style street peddlers that rarely exist in the present day. The aim is to create appreciation and awareness among young generations toward Thai culture through the exploration of these rare old-style street vending activities. Roi Re provides information, knowledge, and tools through the use of a unique and riveting series of illustrations.
- Tags
- illustration, Graphic Design, Culture, Archive, Thai, Website, Exhibition, Young, History
- Production Technology
- “Roi-Re” provides information, knowledge, and tools through the use of unique and riveting series of illustrations, on-location Augmented Technology (AR) in the form of pop-up kiosks, and series of promotional materials to connect the younger generation to what street paddlers used to be in the past.
- Design Challenge
- Many of the stories often come from word of mouth and memories of an older generation and the official records of their stories are hard to find. Therefore, the content mostly comes from interviews of older generations who had known and experienced old-style street peddlers.
- Research
- Thai old-style street peddlers have had a long and strong relationship with Thai culture and people. However, the development and modernization these days cause them to be less dominant, many have slowly changed their form, and some of them have disappeared. In addition, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected with newer generations and the official records of their stories are rare and hard to find.
The aim of this project is to preserve and create an appreciation of Thai old-style street peddlers to a younger generation. By bringing their stories back in the present time with the help of technology, AR, virtual museum, motion graphic video, on-location pop-up kiosk, and fun illustration style, the young generation is allowed to explore and experience what was it like for street padders in the past. - Inspiration
- Since the past, street peddlers have had a long and strong relationship with Thailand. However, the development and modernization caused old style street peddlers to be less dominant. Many of the unique street peddlers have slowly changed their form, and some of them have disappeared. Moreover, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected from younger generations.
- Project Duration
- The project started in September 2019 with the research and design development and finished in July 2020 for the exhibition showcase at Siam Center (Bangkok) on 20-22 November 2020.
- Operation Flow
- The online exhibition website provides information, knowledge, and tools through the use of a unique and riveting series of animated illustrations to mimic the environment of the street peddlers in the past. Audiences can play and explore items that pop up on the screen along with on the physical exhibition display, pop-up kiosks, using Augmented Technology (AR) to explore the hidden peddlers' stories on various historical locations, such as, Charoen Krung Road.
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