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United Cinemas Terrace Mall Matsudo مجتمع سینمایی by Kunihisa Akiyama

United Cinemas Terrace Mall Matsudo مجتمع سینمایی by Kunihisa Akiyama is a highly esteemed winner of the very prestigious 2022 جایزه برنزی A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.


برنزداخلی· 2022

United Cinemas Terrace Mall Matsudo مجتمع سینمایی

by Kunihisa Akiyama

Client: United Cinemas Co.,Ltd.

جایزه برنزی A' Design Award Winner in داخلی Category

Colors

The Design

About United Cinemas Terrace Mall Matsudo مجتمع سینمایی

این مجتمع سینمایی دارای ۳ نوع سالن با فرمت‌های ویژه Imax، 4DX و ScreenX و ۸ سالن سینمای معمولی است. سالن Imax یکی از بزرگ‌ترین صفحه‌های نمایش در ژاپن است. دو ایده طراحی داخلی متضاد در این فضا به کار رفته است. یکی نصب چراغ‌های LED خطی آبی نمادین است که از سقف در امتداد پله برقی آویزان شده‌اند. دیگری گرافیک‌های تک‌رنگ دیالوگ‌های فیلم است. این دو، کنتراستی از دوبعدی و سه‌بعدی و همچنین رنگی و تک‌رنگ ایجاد می‌کنند. همچنین این روش قدیمی است اما مصالح نو به کار رفته‌اند که همه گروه‌های سنی می‌توانند آن‌ها را بپذیرند. مهمانان همچنین می‌توانند در چنین فضای فتوژنیکی عکس بگیرند.

The Recognition

About the جایزه برنزی A' Design Award

United Cinemas Terrace Mall Matsudo مجتمع سینمایی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از United Cinemas Terrace Mall Matsudo مجتمع سینمایی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. United Cinemas Terrace Mall Matsudo مجتمع سینمایی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This movie theater has 3 types of special movie format theaters, Imax, 4DX, and ScreenX, and 8 ordinary movie theaters. The Imax is one of the largest screen size in Japan.
Dimensions & Packaging
12screens, 6,293sqm, total capacity 1975 seats. One Imax theater, one 4dx theater, one ScreenX theater and 8 regular theater. Two back stage dressing room, projection room and back room for staffs. Imax technology from Canada.4dx and ScreenX technology from Korea, Construction company is SHIMIZU Corporation, a major general contractor in Japan.
Tags
Cinema, Cinema complex, Movie theater, Photo spot, Graphic art, Word art, LED line lighting, Imax, 4dx, ScreenX
Production Technology
Imax laser system, 4DX system, ScreenX system, Full Automation projection system, Digital signage system, BEMS Gem2, Theater management system
Design Challenge
Because of Tokyo Olympic, construction cost had got very high and we had to make cinema complex unique with very much lower cost. There have two idea.

One is at the escalator. We installed many symbolistic blue liner LED lights hanged from ceiling along with the escalator that guests have to use and that makes guests feel futuristic and exited. Blue is also used in lobby as characteristic color.

The other is graphics. The LED lights make 3D and symbolistic color. On the theatre floor, at the contrast, has impressive 2D graphics around and they are made by dialogue of movies with mono-tone.
Research
The building has shopping tenants from basement floor to 3th floor, the Cinema is 3rd floor. The cinema is one of the anchor and symbol of this huge commercial complex. Because of the SNS, especially Instagram is in a trend among young people, this cinema takes some photo spot for it.
Inspiration
The United Cinemas Terrace Mall Matsudo is in the shopping mall Terrace Mall in Matsudo city, Chiba prefecture in Japan. There used to a fruit and vegetable market and many people visited here. The mall is concepted as the mall along the people lives here with fulfilling and brighter days. We interpreted that this shopping mall become the central institution and various people comes here as young people, family and aged people. Then what the cinema complex being such place should be is offer the various kind of entertainment that accepted by every kind of person.
Project Duration
This project started in 2016 and opening in 2019, located in Matsudo-city Chiba Japan, locates next to Tokyo. This movie theater opened with one of the largest shopping mall in the city which area used to a market.
Operation Flow
It has been six years the Matsudo city does not have movie theatres so that we have proposed the large, most advanced, and best facilities. We installed three latest movie formats so that many customers can enjoy movies with various way.
Team Members
Chief Interior Designer: Shuwa Tei
Interior Designer: Kei Sagara
Chief Graphic Designer: Naoyuki Suzuki
Image Credits
Main Image,#1,#2,#3,#4:Photographer / Toshiyuki Yano,

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