Future of Banking موشن گرافیک توضیحی by Moree Wu is a highly esteemed winner of the very prestigious 2022 جایزه نقره‌ای A' Design Award in طراحی فیلم، ویدیو و انیمیشن Competition Category.
نقرهفیلم· 2022
Future of Banking موشن گرافیک توضیحی
by Moree Wu
Client: Julius Baer
جایزه نقره‌ای A' Design Award Winner in فیلم Category
Verified Award Winner
Verify Award Status for #128313The Design
About Future of Banking موشن گرافیک توضیحی
خانم وو این ویدیو را برای جولیوس بائر ایجاد کرد تا روش کار محصول دیجیتال جدید خود را برای سرمایه گذار بالقوه خود توضیح دهد. از مفهوم سازی، استوری بورد، طراحی فریم های سبک تا انیمیشن، او متوجه شد که چگونه تفاوت بین گردش کار سنگین، دیجیتالی شدن و دوره جدید را تجسم کند. او استعاره های بصری را برای افزایش منحصر به فرد بودن اضافه کرد. از تفکر و تکنیک های خلاق برای ایجاد یک ویدیو با روایت داستانی واضح و جذابیت های بصری استفاده شد. این ویدیو آینده زیبایی را که محصول دیجیتال جدید به ارمغان خواهد آورد را نشان داد.
The Recognition
About the جایزه نقره‌ای A' Design Award
Future of Banking موشن گرافیک توضیحی برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Future of Banking موشن گرافیک توضیحی انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Future of Banking موشن گرافیک توضیحی آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
- Dimensions & Packaging
- 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way. - Tags
- Motion Graphics, Animation, Cel Animation, Styleframe, Video
- Production Technology
- Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
- Design Challenge
- The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself. - Research
- This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
- Inspiration
- All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
- Project Duration
- The project started in December 2019 in New York and finished in March 2020 in New York.
- Operation Flow
- All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
- Team Members
- Moree Wu
- Image Credits
- Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
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