Secret Exhibition تالار نمایش کالا by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 جایزه آهنی A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.
آهنداخلی· 2022
Secret Exhibition تالار نمایش کالا
Client: SODA Architects
جایزه آهنی A' Design Award Winner in داخلی Category
Verified Award Winner
Verify Award Status for #128604The Design
About Secret Exhibition تالار نمایش کالا
نمایشگاه مخفی تالاری برای نمایش کالا است که برای موزه ملی چین طراحی شده است. این فضای ۴۶۰ متر مربعی، هنر دیجیتال را با زیبایی‌شناسی به‌جامانده از فرهنگ چین ترکیب می‌کند. غرفه‌های جزیره‌مانند با فرم‌های سیال، محصولات فرهنگی و خلاقانه را به نمایش می‌گذارند، به‌گونه‌ای که بازدیدکنندگان به‌جای گشت‌وگذار در یک فروشگاه، گویی در یک نمایشگاه قدم می‌زنند. یک سطح رسانه‌ای سفارشی‌سازی‌شده، سطح فیزیکی را به رابط مجازی متصل می‌کند، در حالی که یک برنامه واقعیت افزوده، لایه‌ای موازی و دیجیتال به فضا می‌افزاید. هفت اثر منتخب، الهام‌بخش خلق رودی متحرک از حروف چینی شده‌اند که بر روی یک صفحه نمایش به تصویر کشیده می‌شود.
The Recognition
About the جایزه آهنی A' Design Award
Secret Exhibition تالار نمایش کالا برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Secret Exhibition تالار نمایش کالا انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Secret Exhibition تالار نمایش کالا به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
- Dimensions & Packaging
- 460 square meters
- Tags
- Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
- Production Technology
- In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.
We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality. - Design Challenge
- The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
- Research
- Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
- Inspiration
- The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
- Project Duration
- The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
- Operation Flow
- Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.
Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall. - Team Members
- Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue - Image Credits
- Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai
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