Oct Ohbay سیستم علامت راه یاب by Updesign is a highly esteemed winner of the very prestigious 2022 جایزه آهنی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
آهنگرافیک· 2022
Oct Ohbay سیستم علامت راه یاب
by Updesign
Client: OCT Group
جایزه آهنی A' Design Award Winner in گرافیک Category
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- Verified Award Winner
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The Design
About Oct Ohbay سیستم علامت راه یاب
چین، شهر شنژن، 95 درصد از جمعیت آن را مهاجرانی تشکیل می دهند که در 30 سال گذشته به این منطقه ساحلی طولانی و باریک آمده اند. این شهر شبیه شهر نیویورک است، اما رشد سریع آن به این معنی است که زندگی به شدت شلوغ است. این سریع‌ترین شهر جهان باید اقداماتی را انجام دهد که ناامنی مهاجران خود را کاهش دهد. پارک شهری در این پروژه با خط ساحلی طولانی خود محبوب ترین مکان برای استراحت است. سنگریزه ها به عنوان موضوع سیستم علائم انتخاب شده است زیرا با تجربیات زندگی مهاجران طنین انداز شده و جنبه انسانی شهر را نشان می دهد.
The Recognition
About the جایزه آهنی A' Design Award
Oct Ohbay سیستم علامت راه یاب برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Oct Ohbay سیستم علامت راه یاب انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Oct Ohbay سیستم علامت راه یاب به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Both the civic park and the commercial space are of different types of operation and environment. They are juxtaposed and connected through the use of the interactive visual sign – sea waves and gravels. The cognition toward the complex's functions is unified.
- Dimensions & Packaging
- Material – Stainless Steel Baking Finish Type 316 2mm thick, Sign Board Size –2400mmX1230mmX215mm, Sign Board Base – 800mmX800mmX1300mm
- Tags
- Coastal, Signage, Park, Commercial, Hurricane, Waterfront
- Production Technology
- The outdoor sign boards, with an emphasis on the completeness and solidness of gravels, adopt the integrated design of assembling the main skeleton in factory in advance. This approach ensures the perfect presentation of signage, and is convenient for on-site assembly and maintenance. Moreover, it is resistant to the hurricane of over 12 levels in summer. The transparent messaging medium boards are illuminated in blue for navigation at night, expressing the ocean elements.
- Design Challenge
- The commercial architecture as well as several landmark buildings and structures, such as Ferris wheel and concert hall, are of different styles. The biggest challenge was to create a unified but unique wayfinding signage system that integrates itself into the surrounding environment by minimalism and to the greatest extent expresses the generousness visually.
- Research
- The location of the project is a coastal city, but spaces along the shoreline that are situated in downtown and offer opportunities to touch the sea are quite rare. After we analyzed the satellite map and the urban planning of the whole city, based on the on-site investigation on similar environments, the waterfront visual factors have been deemed as one of the citizens' common needs nowadays.
- Inspiration
- The coastal park in a tropical city integrates multifunctional spaces including high-end shopping mall and varied event places. The shoreline in downtown is approximately 80km, most of which is not suitable for waterfront activities. The park provides citizens with safe waterfront environment and experience of high quality. The wayfinding signage system is derived from sea waves and gravels, the coastal elements seen often locally, complementing citizens' expectation for coastal city.
- Project Duration
- February 2020 Bao’an District, Shenzhen, Guangdong, China
- Operation Flow
- The outdoor sign boards in the shape of gravels scatter throughout the park with a broad view, dotting the green land along the paths like on the beach. The interior sign boards are formed in the shape of sea waves, interlocking the geometrical building volumes like a flying spray at sea. When roaming from the seaside to the park, visitors could have a feeling that coastal elements are revealed everywhere.
- Team Members
- Zhang Yi（creative director）
Luo Xin （project manager）
Wen Yuehua（designer） - Image Credits
- Updesign
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