After a Bird Fell Down کتاب مصور by Shu Wei Chang

After a Bird Fell Down کتاب مصور by Shu Wei Chang is a highly esteemed winner of the very prestigious 2022 جایزه برنزی A' Design Award in طراحی رسانه چاپی و منتشرشده Competition Category.

برنزچاپ· 2022

After a Bird Fell Down کتاب مصور

by Shu Wei Chang

Client: Shu-Wei Chang

جایزه برنزی A' Design Award Winner in چاپ Category

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Verified Award Winner

Verify Award Status for #130690

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About After a Bird Fell Down کتاب مصور

پس از سقوط یک پرنده کتابی مصور است که ساختار هول‌بوک (کتاب سوراخ‌دار) و پاپ‌آپ‌بوک را با یکدیگر ترکیب می‌کند. ابعاد این کتاب ۱۰۵ در ۱۵۰ میلی‌متر و ضخامت آن حدود ۲۷ میلی‌متر است، نزدیک به اندازه‌ی یک پرنده‌ی کوچک. با ورق خوردن صفحات، سوراخ بزرگ‌تر می‌شود و جوانه بالاتر می‌روید، در حالی که خود کتاب نازک‌تر می‌شود. جلد کتاب سفید رنگ است، بافتی شن‌مانند دارد و برچسبی شفاف با چاپ پری سبز رنگ را در فرورفتگی برجسته‌کاری‌شده‌ای در خود جای داده است. این طراحی نشان می‌دهد که گذر زمان هم فقدان به همراه می‌آورد و هم رویشی تازه.

The Recognition

About the جایزه برنزی A' Design Award

After a Bird Fell Down کتاب مصور برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از After a Bird Fell Down کتاب مصور انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. After a Bird Fell Down کتاب مصور نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By combining the structure of hole books and pop-up books, this picture book adopts "volume of book pages" into its narrative. While reading, readers would find out the hole bigger and the sprout taller page by page. With A6 size and thickness which is almost three centimeters, the book size is as big as the dead body of a bird. While readers turn each page and make the book thinner, they can feel that the body of a bird gradually disappears at the same time.
Dimensions & Packaging: 105mm x 27mm x 150mm, 15pages, back taping, debossing and a transparent sticker on cover
Tags: graphic design, editorial, book design, picture book, hole book, pop-up book, artist's book
Production Technology: In terms of color, the whole book is purely white as possible. Wish such kind of emptiness could make readers relate to "time," something we cannot see but can feel. Besides, there is no words shown on book cover. Instead there is a debossed rectangular pit where a transparent sticker printed with a green feather is at. It looks like a photo frame sealing a feather, which symbolizes that this book seals the death of the bird in this story.

Second, paper with sand-like texture is chosen for the cover. Hope readers can feel like touching the ground; that is, where this story happens.

Third, the copyright page is decorated with blue sky and is the very beginning of this story as well. So, when readers open this book, they would not only read the sentence, "A bird fell down onto the ground," they can dive into this story from the bird's-eye view from the sky.
Design Challenge: The most difficult part is how to actualize the binding. Before the final version, the design was revised three or four times. At the beginning, this book was envisioned to be the board book for babies. With the binding method which thick cardboard was pasted in pairs, it was planned that there would be a hole within this book. Yet, it would be almost impossible to make holes on each page aligned. In addition, if
chosen paper is thicker than 1 mm, it couldn't be printed or even bound. After long discussions and several revisions, 0.5mm cardboards with spine taping is chosen. Such binding needs more glue than ordinary books to bind pages firmly. It jams pages as well. So, after the printer made several experiments to find out the most suitable way for flipping through, it became the book you see now.
Inspiration: It's a story about seeds germinating after a bird died and fell down onto the ground, and the end but also the beginning of life. Via increase and decrease of its volume, this book want to bring out the plot and core concept: "there are two sides to life.", and make readers realize that time passing are not simply about reduction and death. Increase and birth are also what time passing brings.