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Xiao Feng Yin Yue Greentown مرکز فروش و نمایشگاه by Zhijun Zhong

Xiao Feng Yin Yue Greentown مرکز فروش و نمایشگاه by Zhijun Zhong is a highly esteemed winner of the very prestigious 2022 جایزه نقره‌ای A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.


نقرهداخلی· 2022

Xiao Feng Yin Yue Greentown مرکز فروش و نمایشگاه

by Zhijun Zhong

Client: Herabenna

جایزه نقره‌ای A' Design Award Winner in داخلی Category

13,597

Verified Award Winner

Verify Award Status for #133446

Colors

The Design

About Xiao Feng Yin Yue Greentown مرکز فروش و نمایشگاه

شیائو فِنگ یین یو گرینتاون یک مرکز فروش و نمایشگاه در منطقه نانشا، گوانگژو، چین است. فضای داخلی ۹۰۰ متر مربع را در یک طبقه دربرمی‌گیرد. این طراحی، منظره‌های آبی کانتونی و فرهنگ دهکده ماهیگیری این منطقه را که با رشد شهر کمرنگ شده است، به یاد می‌آورد. عناصری برگرفته از نقاشی جوهری چینی، نی‌ها، ابریشم و فانوس‌ها در فضا ادغام شده‌اند. مصالح طبیعی مانند سنگ مرمر، چوب و شاخه‌های درخت به کار رفته است. فضاهای خالی بزرگ، فضای داخلی را ساده و آرام نگه می‌دارند.

The Recognition

About the جایزه نقره‌ای A' Design Award

Xiao Feng Yin Yue Greentown مرکز فروش و نمایشگاه برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Xiao Feng Yin Yue Greentown مرکز فروش و نمایشگاه انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Xiao Feng Yin Yue Greentown مرکز فروش و نمایشگاه آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project located in Nansha, Guangzhou, there had unique Cantonese water town scenery and fishing village culture, but with the development of the city, this scene has gradually disappeared. The designer extracted the culture from the fishing village, using the simple and natural design philosophy to recreate the old scene of the water town. Many elements such as Chinese ink painting, silk and lantern are integrated into the space for express excellent Chinese culture and advocate a simple, elegant and pure lifestyle.
Dimensions & Packaging
Flat layer, 900 Square Meter
Tags
Interior Design, Nature, Cultural Characteristics, Water Town in Lingnan, Neo-Chinese Style
Production Technology
This project use a lot of natural materials, including marble, wood, tree branches, etc. Through fine processing and blending of art, designer create a space that surrounded by nature but you can still feel the exquisite design, interpreting the relationship between human and nature.
Design Challenge
The difficulty of the project lies in how art design meets the aesthetic and use needs of the times while maintaining harmony with the ecological nature in the process of urban economic development, so as to allow people to feel a peaceful, comfortable and elegant living atmosphere when living in the city, and to precipitate an impetuous soul. The designer left a large proportion of the space blank, removed the complicated things and kept the space simple, introduced the memories of the city, integrated emotions in the design, thus creating the scenery and atmosphere in the design, and arousing the resonance between people and the space.
Research
How to integrate natural environment, local culture and art in this project? The location of the project has its unique cultural background, the designer advocates that design comes from life and based on humanistic care, pursuing the balance between urban development and natural ecology. The designer conducted field investigations, experienced local culture, extracted elements from the natural landscape and ancient Chinese poetry, use those elements to connect nature and design.
Inspiration
Nansha district is the only coastal area of Guangzhou, as known as the starting point of the Maritime Silk Road. The designer conducted field investigations of the local cultural background, a poetry of the poet Wan Sui from the Ming Dynasty came up in his mind. The designer was inspired by the poetry and integrated elements from Chinese ink painting, fishing village, reed and silk into this project.
Project Duration
The project started in 2019 and completed in September 2020.
Located in Jiangling North Road, Nansha District, Guangzhou, Guangdong province, China.
Operation Flow
At the beginning of the design, the designer hoped to create a space full of humanistic care. He conducted field investigations of the local cultural background so as to understand local customs. After collecting and summarizing, the designer extracted reeds, silks, fishing nets and other classic elements deeply rooted in the city. Through these elements, the design awakens the resonance between human and space, and balances the relationship between development and nature between disappearance and retention.
Team Members
Zhijun Zhong
Image Credits
Image #1: Photographer Yi Qian Du, 1, 2020.
Image #2: Photographer Yi Qian Du, 2, 2020.
Image #3: Photographer Yi Qian Du, 3, 2020.
Image #4: Photographer Yi Qian Du, 4, 2020.
Image #5: Photographer Yi Qian Du, 5, 2020.

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