Chasing Light اتاق نمایش by AD Architecture is a highly esteemed winner of the very prestigious 2022 جایزه نقره‌ای A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.
نقرهداخلی· 2022
Chasing Light اتاق نمایش
Client: AD Architecture
جایزه نقره‌ای A' Design Award Winner in داخلی Category
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Verified Award Winner
Verify Award Status for #135973The Design
About Chasing Light اتاق نمایش
«تعقیب نور» اتاق نمایشی است که برای یک برند کاشی سرامیکی در فوشان چین طراحی شده است. فضای داخلی ۸۹۰ مترمربع را در بر می‌گیرد و بخش‌های پذیرش، نمایش و تجربه را با هم ترکیب می‌کند. محصولات کاشی سرامیکی به چهار دسته تقسیم شده و بر روی سطوح افقی و عمودی درون فضا به نمایش گذاشته می‌شوند. فرم‌های هندسی و مقیاس اتاق‌ها، پنل‌های بزرگ سنگ زینتر (سرامیک زینترشده) را برجسته می‌سازند. نور، بافت‌های طبیعی پنل‌ها را تقویت می‌کند. مواد اصلی شامل پنل سنگ زینتر، رنگ هنری، فولاد ضدزنگ و اکریلیک است. چیدمان، بازدیدکنندگان را در مسیری روشن و مشخص هدایت می‌کند.
The Recognition
About the جایزه نقره‌ای A' Design Award
Chasing Light اتاق نمایش برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Chasing Light اتاق نمایش انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Chasing Light اتاق نمایش آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product display space continues the overall design logic. To solve the problem of exhibition, ceramic tile products are divided into four categories, and are showcased in a pure manner on the horizontal and vertical surfaces within the space. With the interaction of light and geometric forms, and based on architectural aesthetics, the design expresses the confidence of the space and highlights the high-end products.
- Dimensions & Packaging
- Building area:890 square meters
Type:Showroom - Tags
- AD ARCHITECTURE, Xie Peihe, plain aesthetics, light & geometric forms, corporate headquarters, brand display
- Production Technology
- The geometric form and scale of the space highlight the large size of sintered stones. Complemented by light, the textures of natural sintered stones are strengthened. The tranquil light, powerful forms and natural tactile experience are intriguing, evoking various emotions and thinking.
Main materials: sintered stone panel, artistic paint, stainless steel, acrylic - Design Challenge
- Conventional showrooms face two common problems. First, the conventional spatial pattern restricts products to expressing themselves. Second, unreasonable ways of product display make the space disorderly, and do not well show the strengths of products, thereby lowering buyers' shopping desires.
There are 38 types of sintered stone panels, which can be used in 54 different ways in various spaces. To efficiently display the diversified uses of such a variety of products posed a big challenge. - Research
- The design breaks the homogeneous design of conventional showrooms and ways of product display, and enables products to resonate with the space, nature, people and time. It's a bold exploration of showroom design in China's ceramics sector.
By releasing the column networks of the space, the project creates a free, relaxing spatial atmosphere and well-organized circulation route, allowing visitors to experience all products and participate in every spatial node by following the set circulation. - Inspiration
- Based on the core values of the ceramic tile brand with a history of 25 years, the project adopts the design logic that meets the demands of contemporary and future exploration, and shows respect to the brand's culture and core. The design team dug into the philosophy that respects nature and values a plain aesthetic. Through architectural space and light, the designers expressed their understanding of the ceramic tile products with a confident attitude.
- Project Duration
- Start time: 2021.08
Completion time: 2021.11
Location: Foshan, Guangdong Province - Operation Flow
- The reception lobby breaks the original high and closed space, lowers the height of the ceiling, and creates interesting forms and a sense of strength, which visually extends the interior surfaces, enriches the spatial layers and effectively removes the oppressive feeling brought by closed space.
The design displays the brand's image in an interactive manner, and creates connection between the 12 square columns and the brand. Several transitional spaces are inserted to link spatial nodes. - Team Members
- Chief designer:Xie Peihe
Furnishings:AD ARCHITECTURE - Image Credits
- Ouyang Yun
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