Stories of Communication طراحی هویت برند by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 جایزه برنزی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
برنزگرافیک· 2022
Stories of Communication طراحی هویت برند
by Mengyi Xie
Client: School of Communication, East China Normal University
جایزه برنزی A' Design Award Winner in گرافیک Category
Verified Award Winner
Verify Award Status for #136234The Design
About Stories of Communication طراحی هویت برند
روایت‌های ارتباطات یک طراحی هویت بصری است که برای پانزدهمین سالگرد یک دانشکده ارتباطات دانشگاهی خلق شده است. لوگوی اصلی یک گرافیک هندسی بر پایه عدد ۱۵ است. از دل این لوگوی اصلی، خانواده‌ای متشکل از ۱۰۰ زیرلوگو توسعه یافته است. هر زیرلوگو نمایانگر یک داستان، اختراع یا ابتکار از تاریخ ارتباطات است، از ریسمان‌های گره‌خورده مورد استفاده در دوران ماقبل تاریخ گرفته تا اولین روزنامه و شبکه جهانی وب. این زیرلوگوها که به ترتیب زمانی چیده شده‌اند، بر روی پوسترها، دعوت‌نامه‌ها، بروشورها، نمایشگرهای محل برگزاری و هدایای یادبود به‌کار گرفته شده‌اند.
The Recognition
About the جایزه برنزی A' Design Award
Stories of Communication طراحی هویت برند برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Stories of Communication طراحی هویت برند انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Stories of Communication طراحی هویت برند نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
- Dimensions & Packaging
- There were all kinds of size for the physical application products in this project.
- Tags
- Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
- Production Technology
- The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
- Design Challenge
- Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
- Research
- The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
- Inspiration
- The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
- Project Duration
- The project was in Shanghai.
- Operation Flow
- Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
- Team Members
- Mengyi Xie
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
