Xian Qin Hui مرکز فرهنگ نوشیدنی الکلی by Bu Tianjing and Han Hao is a highly esteemed winner of the very prestigious 2022 جایزه نقره‌ای A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.
نقرهداخلی· 2022
Xian Qin Hui مرکز فرهنگ نوشیدنی الکلی
Client: Isense Design
جایزه نقره‌ای A' Design Award Winner in داخلی Category
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- Verified Award Winner
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The Design
About Xian Qin Hui مرکز فرهنگ نوشیدنی الکلی
شیان کین هویی مرکز فرهنگ نوشیدنی الکلی است که در یک پارک صنعتی-فرهنگی در پکن، چین واقع شده است. فضای داخلی در ساختمانی موجود که امکان تغییر آن وجود نداشت قرار گرفته، بنابراین چیدمان در چارچوب ساختار اصلی طراحی شده است. این فضا زندگی و کار یک متخصص برجسته نوشیدنی الکلی چینی را به نمایش می‌گذارد و کارکردهای نمایش، چشایی، آموزش و باشگاه را با یکدیگر ترکیب می‌کند. تُن‌های خاکستری تیره و مشکی، رنگ‌های چوبی و طلایی، شخصیت طبقه دوم را تعیین می‌کنند. ویترین‌های نمایش تمام‌قد به شکل مشبک، مجموعه نوشیدنی‌ها را ارائه می‌دهند. مسیرهای گردش محصور، بخش‌ها را به هم متصل کرده و بازدیدکنندگان را هدایت می‌کنند.
The Recognition
About the جایزه نقره‌ای A' Design Award
Xian Qin Hui مرکز فرهنگ نوشیدنی الکلی برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Xian Qin Hui مرکز فرهنگ نوشیدنی الکلی انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Xian Qin Hui مرکز فرهنگ نوشیدنی الکلی آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project is located in a building at the entrance of 1921 Cultural Industrial Park in Beijing's Huayuan Hutong. Distinct from other alcohol retail spaces, it's a comprehensive space with liquor culture at its core, integrating display, tasting and clubhouse. The building is not allowed for changes. Signboard is set at the entrance on 1F. L-shaped golden high wall is like an open scroll. Dark gray/black, wooden hue and gold set the tone of 2F. "Enclosed" circulations enhance spatial appeal.
- Dimensions & Packaging
- Building area:763 sqm;
Function: Alcohol Culture Center;
Main materials: Light-colored Wood Veneer, Wooden Flooring, Black Marble, Light Gray Cement Brick, Black Steel, Champagne-gold Stainless Steel, Dark Gray Baking Paint, Black Paint, Tempered Glass - Tags
- Traditional Chinese Culture, Alcohol Culture, Xian Qin Wine, Experience Center, ISENSE DESIGN
- Production Technology
- The lattice-shaped full-height display cabinets, linear elements, ink treasures and tea and wine tables attempt to echo "stringed instrument, chess, calligraphy, painting, poetry, wine and tea", which are elegant interests of literati. Each display panel corresponds to a column display cabinet. Drawing on the implied meaning of "seal", the project hopes to suggest the deep imprint left by Mr. Qin on the Chinese wine industry.
- Design Challenge
- It was a challenge to sort out the lifelong contributions of Qin Hanzhang, read works and materials with hundreds of thousands of words, and to deeply dig into the Chinese white wine culture. Besides, both the main interior structure and the old architecture with a history of 40 years were not allowed for changes, which posed certain difficulties and limitations to the layout as well as the design.
- Research
- The project is situated inside an independent building at the entrance of 1921 Cultural Industrial Park in Beijing's Huayuan Hutong. The site used to be the former office of Beijing Public Transport. The building is not allowed for any design changes. The signboard is set at the entrance on 1F. The left side of the reception desk on 1F leads to the office area and the separate private rooms of Xian Qin Hui. Liquor culture experience center and liquor selling display hall are arranged on 2F.
- Inspiration
- The project is a comprehensive space, which presents the life stories of Qin Hanzhang known as "a master of liquor", takes alcohol culture experience as the core, displays Xian Qin liquor for sale and integrates the services of tasting, training and catering. It inherits the spirit of Qin Hanzhang, advocates scientific drinking and tipsy lifestyle, and establishes a communication platform for alcohol lovers to appreciate good liquor, share liquor knowledge and spread liquor culture.
- Project Duration
- Started in April 2021;
Completed in July 2021;
Location: 1921 Cultural Industrial Park, Huayuan Hutong, Beijing, China - Operation Flow
- Culture and experience drive sales, which is the current trend of many retail spaces. Qin Hanzhang is "a master of liquor" recognized by the Chinese alcohol and brewing sectors. The spatial experience gets visitors acquainted with Mr. Qin's lifelong contributions and enables them to learn the Chinese white wine culture, thus naturally promoting the sales of the liquor brand named after Qin Hanzhang.
- Team Members
- Bu Tianjing, Han Hao
- Image Credits
- Lv Bo
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