Amplifying Identity طراحی داخلی دفتر کار by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2022 جایزه نقره‌ای A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.
نقرهداخلی· 2022
Amplifying Identity طراحی داخلی دفتر کار
Client: DB&B Pte Ltd
جایزه نقره‌ای A' Design Award Winner in داخلی Category
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- Verified Award Winner
- Verify Award Status for #137777
The Design
About Amplifying Identity طراحی داخلی دفتر کار
«تقویت هویت» یک طراحی داخلی دفتر کار واقع در آسیا اسکوئر در سنگاپور است. این محیط کار در سه طبقه گسترده شده و مساحتی معادل ۹٬۳۰۰ مترمربع را در بر می‌گیرد. پنجاه نقطه‌ی همکاری و پنج اتاق جلسات بزرگ در سراسر طبقات توزیع شده‌اند تا از کار انعطاف‌پذیر و ترکیبی پشتیبانی کنند. گرافیک‌های محیطی سفارشی در راهروها و فضاهای دیواری به کار رفته‌اند تا فرهنگ شرکت، اصول رهبری و تاریخچه‌ی آن را به نمایش بگذارند. فرش‌هایی از جنس مواد پایدار، رنگ با ترکیبات آلی فرار پایین و نورپردازی منطقه‌بندی‌شده برای محدود کردن اثرات زیست‌محیطی استفاده شده‌اند.
The Recognition
About the جایزه نقره‌ای A' Design Award
Amplifying Identity طراحی داخلی دفتر کار برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Amplifying Identity طراحی داخلی دفتر کار انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Amplifying Identity طراحی داخلی دفتر کار آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
- Dimensions & Packaging
- This project spans across 3 levels, with a total area of 9,300 square meters in size.
- Tags
- Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
- Production Technology
- Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
- Design Challenge
- One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
- Research
- With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities. - Inspiration
- Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
- Project Duration
- The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
- Team Members
- Ricardo Celis
Victor Wong - Image Credits
- All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/
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