Bank of England هویت بصری by Matteo Ruisi and Peter McCabe is a highly esteemed winner of the very prestigious 2022 جایزه نقره‌ای A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
نقرهگرافیک· 2022
Bank of England هویت بصری
by Matteo Ruisi and Peter McCabe
Client: Bank of England
جایزه نقره‌ای A' Design Award Winner in گرافیک Category
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The Design
About Bank of England هویت بصری
طراحی برای یک بانک مرکزی به معنای یافتن تعادل میان اطلاعات فنی و حساس، خروجی‌های مبتنی بر کارکنان، ارتباطات عمومی جذاب و مجموعه‌ای از مقررات است. دستیابی به این امر ساده نیست و بر پایه پویایی‌های ظریف داخلی استوار است. هویت بصری جدید با همکاری افرادی که از آن استفاده خواهند کرد توسعه یافته و تمام جنبه‌های ارتباطات را متعادل می‌سازد. این هویت بر دستیابی به مخاطبان گسترده‌تر با رویکردی در دسترس، مرتبط، ساختارمند و متمایز تمرکز دارد. این اصول کلیدی به‌عنوان جهت‌گیری طراحی برای تمامی دارایی‌های بصری به‌کار رفته‌اند.
The Recognition
About the جایزه نقره‌ای A' Design Award
Bank of England هویت بصری برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Bank of England هویت بصری انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Bank of England هویت بصری آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages. - Dimensions & Packaging
- Not applicable
- Tags
- Accessible, relevant, structured, distinctive, optimised, simple, balanced
- Production Technology
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
- Design Challenge
- The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process. - Research
- The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts. - Inspiration
- The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves. - Project Duration
- The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022. - Operation Flow
- The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility. - Patents
- Copyrights belong to The Governor and Company of the Bank of England. All Rights Reserved.
- Team Members
- Lead Designer: Matteo Ruisi
Designer: Peter McCabe - Image Credits
- Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.
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