Latrika Boutique فضای داخلی نمایشگاه by Jenya Lykasova is a highly esteemed winner of the very prestigious 2022 جایزه برنزی A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.
برنزداخلی· 2022
Latrika Boutique فضای داخلی نمایشگاه
Client: LaTrika
جایزه برنزی A' Design Award Winner in داخلی Category
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- Verified Award Winner
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The Design
About Latrika Boutique فضای داخلی نمایشگاه
Latrika، ارائه شده در نمایشگاه. پالت داخلی در رنگ های خاکستری روشن و بژ است. این طرح رنگی زمینه خوبی برای لباس های با رنگ طبیعی فراهم می کند. لهجه رنگ یک منطقه مناظر با درختچه ها و درختان واقعی است. نورپردازی ویژه به درختان در غیاب نور خورشید کمک می کند. سقف نیمه شفاف با یک طاقچه برای نور بیشتر، بهترین گزینه برای یک منطقه سلفی است. نمایشگاه مکانی آرام در وسط شهر شلوغ است که هر خانمی می تواند در یک حالت یگانگی با طبیعت غوطه ور شود.
The Recognition
About the جایزه برنزی A' Design Award
Latrika Boutique فضای داخلی نمایشگاه برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Latrika Boutique فضای داخلی نمایشگاه انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Latrika Boutique فضای داخلی نمایشگاه نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The showroom is a peaceful natural haven set in the middle of a bustling urban center. The design team opted for a combination of smooth wall surfaces as well as living masonry. Day and Night feature: a Night was used as a moon in the entranceway where rails house some of the brand's collections. A Sun features above the trees in the fitting room space. A wooden platform with a mirror framed by greenery evokes a riverside ambience helping visitors completely remove any thought of the frantic metropolis outside.
- Dimensions & Packaging
- Showroom area is 120 square meters
Сeiling height is 3600 mm - Tags
- JL STUDIO, Jenya Lykasova, LaTrika brand, trees in the interior, moon lighting, moonlight light,
- Production Technology
- Live plants were used, as well as supplying a specialized lighting and irrigation system. There was also special stabilized moss employed, strawberry plants, driftwood and large stones. Given the age of the building, the use of these items had weight implications and as a result a thorough floor load calculation was carried out.
- Design Challenge
- The main challenges encountered were as follows: - short deadlines for design and implementation - The need to take into account all the technical nuances for the placement of live plants - the need to perform the calculation of loads on the floor - remote implementation (all architectural supervision processes were carried out online, it was the first time the design teams visited the interior after its implementation).
- Research
- To create the interior, the team researched the specifics of interior design in the retail sector.
Important aspects were the use of retail furniture, lighting placement, and dividing the space into zones. Monochrome walls were chosen as the basis so that clothes would look expressive. Selfie areas became the 'right' promotional strategy.
The research was also carried out which led to a concept of an additional plants' night lighting and a watering schedule.
The idea of 'plants in the interior' came as a result of a research on environmental issues in the country, which the clients conducted personally. The main message is that humans are part of nature. - Inspiration
- The philosophy behind the LaTrika brand is based on the unison of mind, body and soul, and finding harmony with our surroundings. Every human is a reflection of the world around us, and LaTrika embraces and conveys our unbreakable connection with nature. The design team wanted to convey the brand's vision and mission by designing a calm and "organic" space. This would envelop visitors with an aura of light and unity, inviting them to become part of something truly unique.
- Project Duration
- The project started in March 2021 and was completed in May 2021
- Operation Flow
- A particular challenge here was to realize a unique selfie-zone that accurately conveys the brand's DNA and the designer's vision of the world. This is why the lighting in this part of the hall has been carefully designed to make every girl feel unique and confident in LaTrika's clothes. Above this area, there is a semi-transparent ceiling with a niche through which the sun's rays pass.
- Image Credits
- Image #1: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #2: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #3: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #4: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #5: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique , 2021.
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