The Land of Rocks غرفه نمایشگاهی by Weixian He and Baoyang Wei is a highly esteemed winner of the very prestigious 2023 جایزه نقره‌ای A' Design Award in طراحی معماری نمایشگاه تجاری، دکوراسیون داخلی و غرفه Competition Category.
نقرهنمایشگاه تجاری· 2023
The Land of Rocks غرفه نمایشگاهی
Client: Wise Space Aesthetics
جایزه نقره‌ای A' Design Award Winner in نمایشگاه تجاری Category
Verified Award Winner
Verify Award Status for #139921The Design
About The Land of Rocks غرفه نمایشگاهی
سرزمین صخره‌ها فضای نمایشگاهی موقتی است که در سال ۲۰۲۰ برای یک برند سنگ سینترشده در هفته طراحی گوانگژو ساخته شد. این غرفه ۱۸۰ متر مربع مساحت دارد. چیدمانی نیمه‌بسته و نیمه‌باز، بازدیدکنندگان را در مسیری متنوع هدایت می‌کند و بازشوهای بریده‌شده در دیوارهای چیده‌شده امکان دیدن نقش‌های سنگ را از بیرون و از درون فراهم می‌سازد. سازه‌ای منحنی به نام گل صخره در مرکز صحنه قرار گرفته است. این طراحی، رابطه میان سنگ سینترشده، سکونت و شهر را قابل مشاهده و آسان برای تجربه می‌سازد.
The Recognition
About the جایزه نقره‌ای A' Design Award
The Land of Rocks غرفه نمایشگاهی برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از The Land of Rocks غرفه نمایشگاهی انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. The Land of Rocks غرفه نمایشگاهی آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Custom, high-end, professional brand essence" given to show the space inside and outside.The main products combined with the brand culture are displayed in front of the public through a variety of aesthetic forms to create a visual, sensory and experiential immersive experience place.The purpose is not only to express exhibitionality and artistry, but also to attract the attention of designers and professionals and create conditions for brand communication and brand appreciation.
- Dimensions & Packaging
- 180sqm
- Tags
- Brand exhibition, temporary exhibition, ceramic tile, sintered stone, Guangzhou
- Production Technology
- Arrangement and encircle do not cause closure or isolation. On the contrary, through special arrangement and cut crevices, one can see the beautiful and varied posture of the stone patterns from the outside to the inside. Or watching people from the inside out as they move and stare curiously at them.
- Design Challenge
- The huge theme of the relationship between sintered stone, habitation and city is challenging to express through a limited space in a limited time period. We have a primary and secondary layout of a spatial structure, giving full consideration to the design aesthetic feeling and functionality, semi-enclosed and semi-open structure to create a dynamic visiting line. Visitors can control the rhythm of moving and static, fast and slow, so that visitors have a sense of immersion.
- Research
- From the point of view of the brand, while fully displaying the advantages of the product, we need to express the deeper cultural connotation, that is, to make the relationship between sintered stone, habitation and city visible, palpable and experiential, which is the focus of our design. This relationship is not straightforward, but requires people to place themselves in the space, heart feeling. So when we design, we need to consider how to make the visitors have a more delicate touch point - Architecture should become more open in the city, both formally and emotionally.
- Inspiration
- What is the relationship between sintered stone, habitation and city? One lives in the city, moving between different buildings and staying sometimes. This exhibition space is like the epitome of urban architecture. The sintered stone and its application products are integrated into the space, and the building will no longer be a "shelter" without emotion. Endowed with the soul of nature, the architecture has more flexibility and is infinitely close to people's hearts.
- Project Duration
- The project was constructed and completed in Guangzhou in December 2020, and was exhibited at Pavilion 2C06, Hall 2, Guangzhou Design Week from December 3 to December 6, 2020.
- Operation Flow
- To meet the requirements of semi-open interaction, the entrance presents the characteristics of rigid and flexible sintered stone in two ways. Symmetric and asymmetric docking - Together. The flexibility and suppleness of sintered stone as the first impression to attract the attention of visitors. The "Rock flower" structure stands in the center of the stage as the protagonist, with graceful curves extending upward. When you sit on the bench and look up, the clouds glow implicitly, like a dream.
- Team Members
- Chief Designer: Weixian He
Designer: Baoyang Wei
Designer: Fengming Tang - Image Credits
- Image #1, 2, 3, 4, 5: Photographer Zhuoquan Wu
Video shooting and editing: Zhuoquan Wu
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