Tokyu Garden City کارکرد اصلی: هویت بصری، وب‌سایت by Fourdigit Vietnam Co., Ltd. is a highly esteemed winner of the very prestigious 2022 جایزه نقره‌ای A' Design Award in طراحی وب‌سایت و وب Competition Category.
نقرهوب· 2022
Tokyu Garden City کارکرد اصلی: هویت بصری، وب‌سایت
by Fourdigit Vietnam Co., Ltd.
Client: Becamex Tokyu Co., Ltd
جایزه نقره‌ای A' Design Award Winner in وب Category
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- Verified Award Winner
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The Design
About Tokyu Garden City کارکرد اصلی: هویت بصری، وب‌سایت
توکیو گاردن سیتی هویت بصری و وب‌سایت یک پروژه توسعه شهری در شهر جدید بین‌دونگ ویتنام است. طراحی بر پایه موضوع شهری «همیشه نو» شکل گرفته است. خطوط نازک بیانگر نو بودن و خطوط ضخیم بیانگر رشد هستند و طراحی ژاپنی و ویتنامی را به هم پیوند می‌دهند. وب‌سایت اطلاعات پایه و مقالاتی درباره شهر را به زبان‌های ویتنامی، انگلیسی و ژاپنی ارائه می‌دهد. این سایت با React و یک سیستم مدیریت محتوای بدون سر (headless) ساخته شده است، بنابراین به‌روزرسانی‌ها ساده باقی می‌مانند. انیمیشن و منوهای ثابت کاربران را از هر صفحه‌ای راهنمایی می‌کنند.
The Recognition
About the جایزه نقره‌ای A' Design Award
Tokyu Garden City کارکرد اصلی: هویت بصری، وب‌سایت برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Tokyu Garden City کارکرد اصلی: هویت بصری، وب‌سایت انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Tokyu Garden City کارکرد اصلی: هویت بصری، وب‌سایت آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We designed the visual identity and website for Tokyu Garden City, an urban development project in Binh Duong New City, Vietnam. The concept was Always New. The website provides not only basic information but also a variety of articles that convey the attraction of the city. We designed the website as a place to create awareness and understanding of the city, to build relationships between residents and developers, and to spread the word from the residents to the world.
- Dimensions & Packaging
- The content pages such as News & Topics and Discover have Vietnamese, English, and Japanese versions, and there was concern that updates would become complicated. Therefore, it was developed using Headless CMS so that the webmaster can transmit information smoothly. By separating the front-end and back-end development and handling the access load separately, a beautiful design and ease of updating were achieved at the same time.
- Tags
- Minimal, Simple, Exciting, Rich, Bright, Fresh, Growth
- Production Technology
- We implemented animation direction and interaction for a fun, exciting, and novel design using the fast and lightweight G S A P (GreenSock Animation Platform).
The website was built component-based using React, with only relevant components being updated and rendered efficiently. The website was built with methods to achieve a stress-free and comfortable process when accessed by the user. - Design Challenge
- In the process of identifying and scrutinizing what is truly necessary in today's society, where so much information is available and diverse ways of working and living are accepted, we have come to believe that remaining the city whose attraction is not fade away even decades after is the value of a "constantly new and growing" city.
The two types of elements, thin lines (newness) and thick lines (growth), are intended to remain a symbol of urban design that bridges Japan and Vietnam. - Research
- We ascertained the actual situation through a quantitative survey cooperating with the local government in the development of the Binh Duong New City over 10 years. We conducted interviews to grasp the vision of the management in business aspects, depth interviews with real estate sales agents to grasp the representative personas of residents, field observation to grasp the specific personas to understand their situation and how their behavior changes over time and location.
- Inspiration
- Most important was the city's theme, Always New. We sought ways to express in the V I and website that this city is a place where things are always changing and new things are being born. The client is a joint venture between Japan and Vietnam, and while respecting the Vietnamese culture, they are developing this city by incorporating the best of Japan. How to convey the fusion was also important. Research such as field observation and interviews was a key factor when considering the design.
- Project Duration
- The project started in December 2020 with the concept and visual identity study. The website development project began in May 2021 and the website went live in March 2022.
- Operation Flow
- To grab the user's attention at the first view, we created a vivid flow of text and images at the beginning of the page. We designed interactions from both functional and emotional perspectives in order to prevent user misoperation, convey information in an impressive manner, and create a comfortable operation. The overall menu and links to language switching and the Facts page are fixedly placed so that one-click from any page takes users to where they want without stress.
- Team Members
- - FOURDIGIT Inc.
Yasuhiro Nishimura
Taishi Yokoyama
Katsuya Ichikawa
Anh Ngo
Tien Nguyen
Takanori Hiraoka
Sou Watanabe
Wakana Murayama
Mizuki Maeda
Pham Vuong Uy
Naoya Kasai
Nguyen Cao Phung
Le Kim Quy
Vu Huy Hoang
Nguyen Hoang Son
Le Minh Tuan
- Partner
Luong Cong Anh Duc
Pham Xuan Phuoc
Sketch Co., Ltd
Noriaki Sugita (GRAFICA)
Luu Bich Dung
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