Hair For Hope Cancer Care Initiative ترویج by Onedor Co. Ltd.

Hair For Hope Cancer Care Initiative ترویج by Onedor Co. Ltd. is a highly esteemed winner of the very prestigious 2023 جایزه برنزی A' Design Award in طراحی اجتماعی Competition Category.

برنزاجتماعی· 2023

Hair For Hope Cancer Care Initiative ترویج

by Onedor Co. Ltd.

Client: Onedor Co. Ltd.

جایزه برنزی A' Design Award Winner in اجتماعی Category

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Verified Award Winner
Verify Award Status for #141480

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hair For Hope Cancer Care Initiative ترویج

Hair for Hope یک رویداد خیریه اهدای مو است که توسط بنیاد امید مراقبت از سرطان برای حمایت از بازماندگان سرطان راه‌اندازی شده است. این رویداد مؤثرترین ابزار برای آموزش بزرگسالان جوان درباره انجام کارهای خیرخواهانه عمومی است. تیم، خدمات و هویت بصری را به‌گونه‌ای طراحی کرده که ارتباط و تجربه آن با شرکت‌کنندگان را تقویت می‌کند. در آینده، این ابتکار و هویت به نمادی از فراخوان به عمل تبدیل خواهد شد؛ فراخوانی برای بازماندگان سرطان تا تجربیات خود را به اشتراک بگذارند و برای نسل جوان‌تر تا دست به عمل زده و تأثیرگذاری‌های موج‌واری برای منفعت جامعه ایجاد کنند. شما می‌توانید امید کسی باشید.

The Recognition

About the جایزه برنزی A' Design Award

Hair For Hope Cancer Care Initiative ترویج برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Hair For Hope Cancer Care Initiative ترویج انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Hair For Hope Cancer Care Initiative ترویج نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Dimensions & Packaging: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Tags: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Production Technology: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Design Challenge: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Research: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Inspiration: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Project Duration: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Operation Flow: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Patents: N/A
Team Members: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Image Credits: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.