Bank Of Shanghai Flagship Store فضای داخلی تجاری خرده‌فروشی by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 جایزه نقره‌ای A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.
نقرهداخلی· 2023
Bank Of Shanghai Flagship Store فضای داخلی تجاری خرده‌فروشی
by Shenzhen Scene Aesthetic Design Co., Ltd
Client: Bank of Shanghai
جایزه نقره‌ای A' Design Award Winner in داخلی Category
Verified Award Winner
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About Bank Of Shanghai Flagship Store فضای داخلی تجاری خرده‌فروشی
فروشگاه پرچمدار بانک شانگهای یک فضای داخلی تجاری خرده‌فروشی است که برای شعبه‌ای از بانک در خیابان مالی پکن طراحی شده است. این فضای ۵۶۰ متر مربعی از چیدمانی ماژولار و مبتنی بر عملکرد بهره می‌برد که بخش‌های نمایش خدمات، مشاوره، ارتباطات و تراکنش را به یکدیگر پیوند می‌دهد. گنبدی مربع‌شکل در لابی، یادآور رودخانه هوانگ‌پو است و فرهنگ های‌پای شانگهای را بازتاب می‌دهد. بخش‌های بیرونی روشن و باز هستند، در حالی که اتاق‌های داخلی از چوب، روکش چرمی و رنگ‌های تیره استفاده می‌کنند. شیشه‌های مات از کف تا سقف، خیرگی ناشی از نور طبیعی را کاهش می‌دهند.
The Recognition
About the جایزه نقره‌ای A' Design Award
Bank Of Shanghai Flagship Store فضای داخلی تجاری خرده‌فروشی برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Bank Of Shanghai Flagship Store فضای داخلی تجاری خرده‌فروشی انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Bank Of Shanghai Flagship Store فضای داخلی تجاری خرده‌فروشی آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is a flagship branch of Bank of Shanghai. With a modern minimalist design approach and a modular, function based layout, the branch achieves perfect integration of functionality, culture and user friendliness. Filled with ultramodern soft furnishings and equipment, it provides a comfortable environment for clients to receive financial service, consult and conduct business and have a comprehensive communication.
private talk or negotiation. - Dimensions & Packaging
- 560㎡
- Tags
- modular, function-based layout, Haipai culture, flagship bank branch
- Production Technology
- Built with modern construction materials, the bright, spacious outer functional areas give a natural and harmonious air and create a sense of security, allowing clients to do business without worry. The inside areas feature the wood and leather upholstery and a dark color scheme, which brings an air of seriousness and solemness and highlights fairness and rigor, helpful to win clients' trust.
The floor-to-ceiling windows are made of frosted glass to reduce the dazzle of natural light and eliminate the interference of external lights. - Design Challenge
- The major challenge for the design of this project is the trade-off between limited space and unlimited functionality. To this end, the design team creates a moving line that connects service demonstration, experience, communication and business transaction. With the subdivision and integration of multiple functional areas, the branch ensures full functionality and simplifies the process of doing business, offering clients efficient, convenient services in a comfortable environment.
- Research
- As a flagship bank branch located in Beijing's financial area, the project needs to attract more customer traffic amid fierce competition from other financial institutions. To achieve this goal, the design team, while ensuring full functionality, integrates Shanghai's Haipai culture into the architecture to improve clients’ communication and service experience, and thereby win their favor and trust, increase customer stickiness and convey the brand values.
- Inspiration
- As the flagship branch of a local bank in Shanghai, the project draws inspiration from the inclusive of city, avantgarde Haipai culture. Its ceiling is an aesthetic dome that symbolizes the Huangpu River. A harmonious combination of culture and architecture, this design creates a juxtaposed visual effect of history and modernity and induces associations with urban culture of Shanghai. Meanwhile, it conveys the brand values in a subtle manner, contributing to the establishment of corporate image.
- Project Duration
- The project began its design in 2020 and was completed on Beijing's Financial Street in 2021.
- Operation Flow
- The square dome at the lobby, which resembles the Huangpu River, symbolizes uprightness and rigor in traditional Chinese culture. Corresponding to the solemn atmosphere of the inner functional areas, the dome highlights the bank’s serious, meticulous attitude and brings a sense of security to clients. The embedded information display under the dome demonstrates banking services, simplifying the process of most-required services and offering greater convenience to customers.
- Team Members
- Wendong Zhou,
LEE YOUNGBIN,
Shuidong He,
Qilin Yang
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