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Tongming Vision Correction لوگو by Kuaiyu Tang

Tongming Vision Correction لوگو by Kuaiyu Tang is a highly esteemed winner of the very prestigious 2023 جایزه نقره‌ای A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.


نقرهگرافیک· 2023

Tongming Vision Correction لوگو

by Kuaiyu Tang

Client: Shanghai Tongming Vision Correction Center

جایزه نقره‌ای A' Design Award Winner in گرافیک Category

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Verified Award Winner

Verify Award Status for #144198

Colors

The Design

About Tongming Vision Correction لوگو

تانگ‌مینگ اصلاح بینایی، لوگویی است که برای یک مرکز اصلاح بینایی نوجوانان و کودکان طراحی شده است. نام تانگ‌مینگ به معنای مردمک و روشنایی است، از این رو مردمک چشم به‌عنوان عنصر اصلی طراحی به کار رفته است. سه مردمک با درجات مختلف وضوح در یک توالی چیده شده‌اند که فرآیند اصلاح بینایی را از تاری به وضوح نشان می‌دهد. این لوگو روی کارت ویزیت، دفترچه یادداشت و پوستر به کار گرفته شده است. کارت‌های ویزیت و ست غیررسمی روی کاغذ مخصوص چاپ شده‌اند، در حالی که پوسترها از متریال عکاسی مخصوص فضای باز استفاده می‌کنند.

The Recognition

About the جایزه نقره‌ای A' Design Award

Tongming Vision Correction لوگو برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Tongming Vision Correction لوگو انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Tongming Vision Correction لوگو آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Dimensions & Packaging
Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
Tags
Logo design, business card design, memo design, poster design, website design, etc
Production Technology
The business card and the casual set are special paper, and the poster uses outdoor photo materials.
Design Challenge
To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
Research
The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
Inspiration
Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Project Duration
The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
Operation Flow
The project took half a month to complete.
Team Members
Kuaiyu Tang

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