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Gateway To Future نمایشگاه by Oval Design Ltd.
Gateway To Future نمایشگاه by Oval Design Ltd.
Gateway To Future نمایشگاه by Oval Design Ltd.
Gateway To Future نمایشگاه by Oval Design Ltd.
Gateway To Future نمایشگاه by Oval Design Ltd.

طلا رویداد · 2023

Gateway To Future نمایشگاه

by Oval Design Ltd.

  • جایزه طلایی A' Design Award 2023 in رویداد
  • CLIENT: Planning Department of HKSAR Government
  • Estimated Number of Design Views: 950,889
  • Verification code 96B15EEBF0 · Verify this award
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About Gateway To Future نمایشگاه

دروازه به آینده یک نمایشگاه چشم‌نواز در فضای باز است که تجربیات فیزیکی و مجازی را در هم می‌آمیزد تا تجربیاتی فراگیر خلق کند. کل نمایشگاه به شیوه‌ای جذاب، تعاملی و قابل‌فهم طراحی شده تا برجسته‌ترین پیشرفت‌های زیرساخت‌های حمل‌ونقل دریایی، زمینی و هوایی را به نمایش بگذارد که هنگ‌کنگ را به شهری جهانی در آسیا تبدیل کرده است. تیم طراحی بر ایده ترکیب اطلاعات واقعی و عناصر بازی تمرکز کرد تا یک بازی تلفیقی صفحه شطرنجی همراه با بازی‌های موبایلی آنلاین سفارشی توسعه دهد که بازدیدکنندگان بتوانند در آن بازی کرده و تجربه کسب کنند.

About the جایزه طلایی A' Design Award

Gateway To Future نمایشگاه برنده جایزه طلایی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های درجه یک، شگفت‌انگیز و برجسته اعطا می‌شود. برندگان طلا آفرینش‌هایی بسیار نوآورانه، دوراندیش و خیره‌کننده‌اند که نبوغ، خرد و مهارت طراحان خود را بازمی‌تابانند. از Gateway To Future نمایشگاه انتظار می‌رود اختراعی بسیار ستوده، روندساز و ماندگار باشد که ارزشی بی‌سابقه عرضه می‌کند. این طراحی برنده جایزه طلایی A' Design Award پروژه‌ای خیره‌کننده و ارجمند است که سود فراوان می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Gateway To Future نمایشگاه احساسات شدید میل را پدید می‌آورد، شور را برمی‌انگیزد، خلاقیت را تشویق می‌کند و ما را شیفته می‌سازد.

Press Kit

Unique Properties
The entire exhibition was designed in an intriguing, interactive and easy understanding manner for displaying the most outstanding developments of the sea, land and air transport infrastructures, making Hong Kong a world city of Asia. The team pondered on the idea of integrating factual information and gaming elements to develop a hybrid chess board game and built with bespoke online mobile games for visitors to play and experience.
Dimensions & Packaging
Approximately 500 square metres
Tags
event, exhibition, multimedia, interactive, AR, game, public space
Production Technology
EPDM, made from recycled rubber used in tyre manufacture and commonly found in playground, was adopted as dominant flooring material. It could not only create a leisure, playful, playground-vibe but also cause less harm to the environment. According the report Building for the Future from Greenpeace, EPDM was ranked the highest for their low-environmental impact as it is non-toxic, non-polluting rainwater, high durability and 100% recyclable.
Design Challenge
To engage and allure different age groups, the effort to create fascinating design, apply bold color and design captivating props were made. The concept of chess board was purposely created in the central business district of Hong Kong so as to build an oasis and magnify the contrast. Besides, bright and dazzling colours were used throughout the outdoor exhibition to create a vivid and amusing atmosphere. Also, those embedded props on the chess board are tempting triggers for people to check in and take selfie.
Research
With the need to present a vast number of hard facts within limited exhibition area, all content was required to be presented in a subtle, fun and interactive way without overwhelming the public. As such, facts about infrastructures of land, sea and air were translated into simple line graphics and fun facts and be embedded into the physical platforms. Moreover, with the mobile game, lively animation and mini game were designed to impart the content in a fun and interactive way.
Inspiration
Gateway To Future is an eye-catching outdoor exhibition which facilitates physical and virtual experience to interweave for creating immersive experience. Visitors play the game in mobile devices and move their steps on the physical installation in tandem. While playing the game, visitors could discover relevant facts from the physical grid and interface shown in their mobile devices. The strategy is to drive visitors' curiosity to move on to another indoor exhibition in synergy.
Project Duration
The exhibition was started on 6 July 2022 at Edinburgh Place in Hong Kong and ended in 30 November 2022.
Operation Flow
Gateway to Future is a hybrid game which facilitates physical and virtual experience to interweave for creating immersive experience. Visitors play the game in mobile devices and move their steps on the physical installation in tandem. While playing the game, visitors could discover relevant facts from the physical grid and interface shown in their mobile devices.
Image Credits
Oval Design Ltd.

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