Alaraby TV بازطراحی برند شبکه خبری

Press Kit

Unique Properties

Redefining News Presentation with a Modern and Digital-Friendly Look. Starting with the circle that contains Al Araby logo, we have created a flexible, modular system based on the world of apps, for a channel that embraces connection and innovation.
Al Araby TV is a global news channel with broadcast centers and bureaus located across the world. With approximately 50 million viewers, Al Araby TV channel ranks across the top competitors in the MENA region.

Tags

broadcast, tv, news, channel, design, branding, motion

Inspiration

The circle is the starting point of the brand. It’s the focal point that organizes information, a navigational device that guides the eye, a marker that helps us identify where
we are and where we are heading. Used for icons, buttons, arrows, it is omnipresent on the On-Air Package. Other graphic elements like buttons, bars and boxes all have rounded corners, following the shape of the circle.

Project Duration

The project started in June of 2022, and went on air in September 2022. The channel is based in Doha, Qatar.