Purity Ring طراحی داخلی فروشگاه خرده‌فروشی by Guang Zhang is a highly esteemed winner of the very prestigious 2023 جایزه نقره‌ای A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.
نقرهداخلی· 2023
Purity Ring طراحی داخلی فروشگاه خرده‌فروشی
by Guang Zhang
Client: XingShangZhiLi
جایزه نقره‌ای A' Design Award Winner in داخلی Category
Verified Award Winner
Verify Award Status for #146649The Design
About Purity Ring طراحی داخلی فروشگاه خرده‌فروشی
پیوریتی رینگ یک طراحی داخلی فروشگاه خرده‌فروشی است که در شنژن اجرا شده است. نمای شیشه‌ای بزرگ به گلبرگ‌های فلزی داخل فضا اجازه می‌دهد همچون صحنه‌ای نمایشی به سوی مرکز خرید گشوده شوند. گلبرگ‌ها از فولاد ضدزنگ ساخته شده‌اند که بر روی یک اسکلت داخلی از نبشی فولادی نصب شده‌اند. یک پرده سفید و سطحی از خاک کوبیده در پشت آن، به فضای گفت‌وگو حسی باز و گشوده می‌بخشند. فضای انتظار و صندوق پرداخت با یک منحنی به یکدیگر پیوند خورده‌اند. اتاق پرو بر روی پله‌هایی در انتهای فضا قرار گرفته و نشیمن به شکل یک سکوی T شکل طراحی شده است.
The Recognition
About the جایزه نقره‌ای A' Design Award
Purity Ring طراحی داخلی فروشگاه خرده‌فروشی برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Purity Ring طراحی داخلی فروشگاه خرده‌فروشی انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Purity Ring طراحی داخلی فروشگاه خرده‌فروشی آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Considering the normal appearance of the stores around the mall, the designer hopes that the eyes of the crowd can quickly attract the stores, so a large area of glass is used to make the metal petals in the space unfold like a theater. Deconstructed metal petals. The white curtain and the rammed earth behind it form a vague indoor and outdoor atmosphere under the sky, which makes communication area have an open feeling.
- Dimensions & Packaging
- The metal is finished with stainless steel, and the internal angle steel framework is fixed up and down. Every link from snapping line positioning to on-site installation needs to be closely contacted with the workers
- Tags
- interior,deconstructionism，commercial space
- Production Technology
- The designer repeatedly adjusted with the stainless steel manufacturer through manual model and computer drawing, and communicated with the master in the factory for many times in terms of shape and paint surface to achieve the sense of deconstruction but not sharp space. This is also due to the cooperation with the workers on the site. The different proportions of metal blocks in the air and landing in the corridor also directly affect the atmosphere people feel in the space.
- Design Challenge
- The biggest challenge comes from the fact that space takes the form of deconstruction but is not aggressive. We need to use hard materials to express the soft spirit. The soft body and hard appearance match each other. Therefore, the designer made many adjustments at the construction site to make the scale of each block extending into the space suitable for the atmosphere to be expressed.
- Research
- The designer has continuously observed the status of customers who have purchased goods and their attitudes towards the products for a period of time, connecting customers and brands with space and promoting purchase behavior are the core issues considered by the project.
- Inspiration
- The project is inspired by the brand spirit "Gentle and Tough"and the inspiration of shape comes from flowers. The designer hopes to create a space with brand spirit by deconstructing and adding new materials. When customers walk into the space, they have not only the sense of security wrapped by petals, but also the new sense of experience formed after the body is reorganized and endowed with hard metal materials, which makes customers have stronger emotional connection with the brand.
- Project Duration
- The project started in July 2021 in ShenZhen and finished in October 2022 in ShenZhen
- Operation Flow
- According to the positioning of the product and the shopping habits of local people, GuangZhang shrink the waiting and cash register into a circle through a curve, and naturally have a dialogue with the salesperson to build trust when the partners are waiting for customers to change clothes. The customer's locker room is designed on the steps at the end of the space, and the waiting seats are designed in the form of a T-shaped platform. The customer walks down the steps with new clothes, and emerges from the corner of the clothes,Space forms a complete experience.
- Image Credits
- Image #1: Photographer Zhao Liang Tan
Image others: Photographer Ou Yang Yun
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