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Bonacchi غرفه نمایشگاهی by Franco Pupillo

Bonacchi غرفه نمایشگاهی by Franco Pupillo is a highly esteemed winner of the very prestigious 2023 جایزه برنزی A' Design Award in طراحی معماری نمایشگاه تجاری، دکوراسیون داخلی و غرفه Competition Category.


برنزنمایشگاه تجاری· 2023

Bonacchi غرفه نمایشگاهی

by Franco Pupillo

Client: Bonacchi

جایزه برنزی A' Design Award Winner in نمایشگاه تجاری Category

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Verified Award Winner

Verify Award Status for #147188

Colors

The Design

About Bonacchi غرفه نمایشگاهی

بوناکی غرفه‌ای نمایشگاهی است که برای یک شرکت شراب‌سازی در یک نمایشگاه تجاری طراحی شده است. این غرفه در ظاهر باز اما در فضای داخلی خصوصی است و برای بازدیدکنندگانی که می‌نشینند حریم خصوصی فراهم می‌کند. سازه از چوب لاکی ساخته شده و دارای پنلی در جلو از جنس بلوط سفیدشده است که لوگویی نورپردازی‌شده از پشت را در خود جای داده است. ستون‌ها با پنل‌های آینه‌ای و نوارهای ساتن پوشیده شده‌اند که با نورهای LED برجسته می‌شوند. شیشه‌ی برنزه‌ی اسیدشده در دو لایه ترکیب شده و با الگویی سایه‌دار چاپ شده که بخش پایینی آن را محو و پنهان می‌کند. دیوارهای دفتر از تخته‌های چوب بلوط با فاصله‌دار استفاده می‌کنند که بدون بسته شدن کامل، فضا را تقسیم می‌کنند.

The Recognition

About the جایزه برنزی A' Design Award

Bonacchi غرفه نمایشگاهی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Bonacchi غرفه نمایشگاهی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Bonacchi غرفه نمایشگاهی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Bonacchi stand for Vinitaly was born from the need to give a new and more appropriate identity to the company to communicate its value. The customer's request was for an open but at the same time reserved stand. The strength of this project is its simplicity, enhanced by the materials: oak wood, glass and mirrors with satin lines, a natural sensation to enhance the wines on display.
The feature that makes it truly unique is the internal confidentiality.
Dimensions & Packaging
The Stand measures mm. 14,000 x 4,500 h 4.00, with customized front wall h mm. 5,000
Tags
Functional and elegant stand, open but reserved, wood, tinted shaded glass, mirrors with satin strips
Production Technology
The stand was made with a lacquered wooden structure and a front panel in bleached oak with the backlit Bonacchi logo inside. The columns are covered inside with mirror dibond and satin stripes, which give an effect of depth and movement highlighted by the LED lights. The acid-etched burnished glasses are made in two coupled layers and inside they have a shaded print that obscures the lower part. Through the upper transparent part, you can see the stand from the outside and at the same time have privacy for the people sitting at the tables. The office has the front wall in burnished acid glass and the side walls in spaced oak slats that delimit without closing.
Design Challenge
The creative challenge was to combine functionality with aesthetics for an open but reserved stand. It seemed like a contradiction and this prompted us to evaluate different solutions which in the end turned out to be right. On a technical level, the solutions are simple, natural wood, printed burnished glass and mirror with satin strips. Simple but well combined and effective solutions.
Research
The research stems from the customer's needs for a functional and elegant stand, open but reserved at the same time. This prompted me to look for simple solutions and see-through solutions. I began to evaluate wood and glass with solutions suited to the project. On the side of the two entrances, I used burnished glass, with a shaded print inside, this allows you to see inside the stand in the upper part and obscure the lower part to protect the people seated. For the office, I made the two side walls with spaced oak strips so as not to give the feeling of being closed inside and in any case reserved, the front wall is in burnished glass with mini Venetian blinds which can be darkened if necessary.
Inspiration
The inspiration came from the customer's needs, which prompted me to look for simple but valuable solutions, suitable for the company and the wines on display.
The bet was to make a glass stand but reserved inside, in order to have privacy for visitors.
I chose to partially obscure the glass with satin strips where the names of the wines can be read in transparency and burnished glass printed with a transparent shade at the top and darkened at the bottom.
The internal office has walls in oak str
Project Duration
The project started in September 2021 and ended in April 2022 with the exhibition at Vinitaly 2022.

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