Meat Festival طراحی داخلی رستوران by Chang Ming Hu is a highly esteemed winner of the very prestigious 2023 جایزه نقرهای A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.
نقرهداخلی· 2023
Meat Festival طراحی داخلی رستوران
Client: AJA Architects Associates
جایزه نقرهای A' Design Award Winner in داخلی Category
Verified Award Winner
Verify Award Status for #148117The Design
About Meat Festival طراحی داخلی رستوران
«جشنواره گوشت» طراحی داخلی یک رستوران خانوادگی یاکینیکو ژاپنی در تایپه است. این فضای ۲۲۴ متر مربعی از جشنوارههای سنتی ژاپن الهام گرفته است. آتشبازی، ماهیگیری ماهی قرمز، غرفههای دستفروشان خیابانی و بازیهای کودکان بهعنوان عناصر طراحی بازآفرینی شدهاند. پرچمهای بزرگ، جعبههای نوری، سازههای قوسی و رنگ قرمز حالوهوایی جشنگونه میآفرینند. چیدمان صندلیها به شکل غرفههای کوچک انجام شده و شیشههای نیمهشفاف طرحدار بخش بالایی هر فضا را از هم جدا میکنند. پردههای توری و متریالهای بازتابنده، ضمن حفظ حریم خصوصی میهمانان، فضا را سرزنده نگه میدارند.
The Recognition
About the جایزه نقرهای A' Design Award
Meat Festival طراحی داخلی رستوران برنده جایزه نقرهای A' Design Award است، شناختی فوقالعاده معتبر که به طراحیهای سطح بالای زیبا، والا و تأثیرگذار اعطا میشود. برندگان نقره آثاری بسیار درخشان و فوقالعاده خلاقاند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان میدهند. از Meat Festival طراحی داخلی رستوران انتظار میرود اثری شگفتانگیز و نمونه باشد که بهطور چشمگیری حرفهای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقرهای A' Design Award اختراعی بسیار قابلتوجه و ستوده است که سود میرساند و مرزهای هنر، علم، طراحی و فناوری را پیش میبرد. Meat Festival طراحی داخلی رستوران آفرینشی است که به آن بسیار رشک برده میشود، خواستهها را بیدار میکند، احساسات مثبت میآورد و حیرت و شگفتی برمیانگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is the Yakiniku Family Restaurant. The signboard of "raw meat" outline on the red bottom, directly shows the store protagonist, with sparks, lively interpreting the young and vigorous brand attribute.
- Dimensions & Packaging
- This is the 224 square meters restaurant.
- Tags
- Interior, Commercial, Taipei, Taiwan, AJA
- Production Technology
- The seat arrangement is presented in the mode of small stall, and the area above the neck is separated by the translucent patterned glass, which simulates the silhouette of countless people during the peak time of dining.
To create the atmosphere, large flags, light boxes, children's game display, arch structure, and red color, etc., are used to directly immerse the moment of festival time. In addition, the mesh screen, irregular excavation on the wall, and use of reflective materials are all to increase the sense of interest and penetration of the space, while considering the personal privacy of customers during the dining, that is, to participate together without disturbing. - Design Challenge
- The bustling atmosphere and the dining privacy of customers are the challenges of this case. The overall atmosphere is created from the lively and prosperous tone of the festival, so the sense of richness and the interaction of crowd reunion have a very important influence on the overall atmosphere, but in the actual dining, it is not really like the full open space in the festival. Therefore, through the arc-shaped frame, mesh screen, meat-shaped orifice, translucent patterned glass of a certain height, and reflective materials, each space area is really separated, to maintain the privacy of customers while considering the mobility of the space and the sense of prosperity and bustle of the festival atmosphere.
- Research
- Founded in 2004, "Oh my! O-NiKU", which is the first yakiniku brand of WowPrime Group, focusing on the family restaurant oriented Japanese yakiniku. O-NiKU seeks for change and innovation to conform to the transition of trend of the times.
In 2022, which is the 18th anniversary of the brand establishment, it maintains the core value of "delicious Japanese meat barbecue", integrating the fireworks, goldfish fishing, vendors market, children's games and more active elements of the Japanese traditional festival into the brand, to make the brand younger. - Inspiration
- Inspired by traditional Japanese festival, the representative elements such as fireworks, goldfish fishing, street vendors' market, children's games and so on, are substituted into the stores. Combined with the raw materials such as meat type, roasting mesh and red color of the brand, a young, carefree, and celebratory dinner atmosphere is created.
- Project Duration
- The project started in August 2021 and finished in September 2021 in Taipei.
- Operation Flow
- This case is located in the downtown old building. The designer uses the red arch light and boxes by the window, to build a prosperous image of neon lights, rebuild the original hard frame, through different points of view, and redefine the relationship between the old building and the city, just as seeing the people wandering outside in the festival from the booth, and reducing the distance of internal and external space.
- Team Members
- Chang Ming Hu
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