United Cinemas Unicus Chichibu مجتمع سینمایی by Mitsuhiro Shinohara is a highly esteemed winner of the very prestigious 2023 جایزه برنزی A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.
برنزداخلی· 2023
United Cinemas Unicus Chichibu مجتمع سینمایی
Client: United Cinemas
جایزه برنزی A' Design Award Winner in داخلی Category
Verified Award Winner
Verify Award Status for #148563The Design
About United Cinemas Unicus Chichibu مجتمع سینمایی
سینمای یونایتد یونیکوس چیچیبو یک مجتمع سینمایی است که برای شهر چیچیبو ساخته شده است؛ شهری که به مدت ۲۹ سال بدون سالن سینما بود. این مجتمع دارای هفت سالن نمایش و ۶۵۰ صندلی در مساحتی ۲٬۴۹۰ متر مربعی است. بیشتر سالن‌ها گنجایش کمتر از ۱۰۰ نفر را دارند که این امر امکان نمایش طیف گسترده‌ای از فیلم‌ها را برای جمعیتی کوچک فراهم می‌کند. نمای پرده‌ای شیشه‌ای و لابی روشن با پوشش سنگ اسلیت و چوب، از عابران و همچنین علاقه‌مندان به سینما استقبال می‌کند. این طراحی همچون نشیمنی برای شهر عمل می‌کند، جایی که بازدیدکنندگان در هر سنی می‌توانند یکدیگر را ملاقات کنند. تمامی سالن‌ها از پروژکتورهای لیزری و سیستم نمایشگر دیجیتال بهره می‌برند.
The Recognition
About the جایزه برنزی A' Design Award
United Cinemas Unicus Chichibu مجتمع سینمایی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از United Cinemas Unicus Chichibu مجتمع سینمایی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. United Cinemas Unicus Chichibu مجتمع سینمایی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The cinema complex has been waiting for citizens of the Chichibu for years. To answer the expectation for it, the cinema should be open and comfortable to people who do not watch movie. The cinema design to be here as like a living room for citizens. The city is famous for its nature as Mt. Buko, Nagatoro river, the rock pavement, and also the histrical view of town. This cinema takes them in and it succeed.
- Dimensions & Packaging
- 7 screens, 2,490.68 sqm., total capacity 650 seats. Most of screens are capacity of less than 100 seats. One 3D theatre. All theatres are installed a laser projector by Barco.
- Tags
- Movie Theatre, Cinema Complex, Cinema
- Production Technology
- Laser projector for all theatre, full automation projection system, disital signage system, Bems Gem2, 3D projection system
- Design Challenge
- This cinema has the most small capacity of the seats. It could be possible that make capacity more and less the amoutn of halls, but because of the feature of small population of the city and to make variety of showing movie, it is decided to make as possible as many halls with small amount of seats.
- Research
- Even not very large area of the cinema, the curtain wall facade makes not only movie goer but also people who just interested can come easier. The lobby is as if it is sun room and nature look materials are adapted as like slate stones and woods, tried to take into the nature of Chichibu city into it. There are many older people at the city so tried to here to be a place just enjoy and makes communication over generations.
The cinema is not only a cinema complex, but also the living room with movie culture. - Inspiration
- It have been a 29 years the Cihchibu city had lost a movie theatre. The developer P&D Consulting, the city and United Cinemas are planing to revive the movie theatre here for 10 years and in 2022 Summer, the cinema complex have been there with great welcoming by citizen.
- Project Duration
- This project took over 10 years of planning, started in 2019 and finally be realized in 2022.
Chichibu is a famous tourist destination in the Kanto region, with a population of approximately 60,000 people, famous for its geo-sites such as Mt. Bukou, where concrete material was mined, Nagatoro Gorge, famous for its rock pavement and line rafting, and springtime lawn cherry blossoms. The movie theater was built adjacent to an existing neighborhood shopping facility. - Operation Flow
- This project is cooperated with municipal office, the developper and United Cinemas to liven up the city as advertising and prompt citizens to the movie theatre.
The cinema is located where the main road from Tokyo district so we tried to make here become icon of the city.
PoteKuma-kun, the mascot character of the city, is adapted for exterior signage of the cinema that can see at image #3, a lot of advertisement, and coraborated with an advertisement movie before the show starts.
Also many news paper, radio, and local TV news picked us when the cinema opens and continues our cooperation for make citizens feel familier with movies and not to disappear a movie theatre from the city again. - Image Credits
- All photos: P&D Consulting
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