Ajinomoto Cec مرکز تعامل با مشتریان by Stoked Associates

Ajinomoto Cec مرکز تعامل با مشتریان by Stoked Associates is a highly esteemed winner of the very prestigious 2023 جایزه برنزی A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.

برنزداخلی· 2023

Ajinomoto Cec مرکز تعامل با مشتریان

by Stoked Associates

Client: Ajinomoto Malaysia Berhad

جایزه برنزی A' Design Award Winner in داخلی Category

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Colors

The Design

About Ajinomoto Cec مرکز تعامل با مشتریان

مرکز تعامل با مشتریان آجینوموتو (Ajinomoto CEC) مرکزی است برای تعامل با مشتریان که در دل یک کارخانه جدید در بندر انستک هلال هاب، ایالت نگری سمبیلان مالزی ساخته شده است. فضای داخلی با یک دیوار ویدئویی بزرگ مجهز به نمایشگر LED آغاز می‌شود که پیش از ورود کارکنان و بازدیدکنندگان به اینفوسیوم (Infoseum) به استقبال آن‌ها می‌رود. سپس یک تونل، بازدیدکنندگان را در مسیری روایی از تاریخچه شرکت، خدمات سازمانی و محصولات آن عبور می‌دهد. نقشه‌گذاری تصویری (پروجکشن مپینگ) و سیستم صوتی، تجربه بازدید را همراهی می‌کنند و یک استودیوی آشپزی نیز میزبان جلسات تعاملی درباره طعم و مزه است. خطوط تمیز و کشیده در طراحی، یادآور حرکت نی‌های نیشکر در باد هستند.

The Recognition

About the جایزه برنزی A' Design Award

Ajinomoto Cec مرکز تعامل با مشتریان برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Ajinomoto Cec مرکز تعامل با مشتریان انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Ajinomoto Cec مرکز تعامل با مشتریان نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ajinomoto Malaysia Berhad has officially opened its new factory in Bandar Enstek Halal Hub, Negeri Sembilan in conjunction with its 60th Anniversary in Malaysia. It will demonstrate the whole new brand image to the public eyes with the new customer engagement centre. The new factory is a smart factory and certified Green Building. Advanced technology that optimizes operations through automation and digitalization is incorporated to improve efficiency and productivity.
Dimensions & Packaging: Width 16880mm x Depth 9500mm x Height 3200mm
Tags: Interior Design, Experience, Customer Engagement Centre, Cooking Studio, Factory
Production Technology: The design team introduced a 3000mm height x 4800mm width LED video wall as a welcoming feature to greet the employees and visitors. It could visually engage with people before entering into the Infoseum. Projection mapping with sound system are integrated as part of the customer experience journey.
Design Challenge: Corporate branding, customer experience and safety are the highest priority for this project. The design team deep dived into Ajinomoto history milestones, product and technology information and the methodology to create a seamless experience journey for the visitors. There are multiple discussions with stakeholders and business units to achieve the final outcome where able to showcase Ajinomoto spirit to their audience.
Research: Ajinomoto is rich in history. Creating new values, enhancing life and social contribution is part of the company mission. The design team continue to follow the purity of one of the Japanese fundamental philosophy of life ikigai where everything have its own purpose. The space design reflects effective, reliable, reconnect and elevate to demonstrate Ajinomoto encouraging achievement. Digital information was introduced through various interactive technology embedded within the space. Using clean and linear lines to resemble the idea of Ajinomoto to always be focus on the vision and mission to the people and to the society.
Inspiration: In the new Ajinomoto CEC, we captured the poetic movements of the sugarcanes that waves in the wind when it brushes through the tips. This is our statement made at the entrance of the Infoseum, where it located strategically at the lobby. We focus in creating dynamic space movement experience for visitors. At the same time, we continue to follow the purity of one of the Japanese fundamental philosophy of life Ikigai where everything have its own purpose.
Project Duration: The project design started in July 2021 and construction finished in November 2022 at Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia.
Operation Flow: By combining future essentials into every day lifestyle needs. Our design approach aligned with Ajinomoto vision to co-create value together with customer. There are several interactive spaces created to engage with visitors from the touch down area with a large LED video wall, leading through the tunnel into the history of Ajinomoto, corporate services and products. An interacting cooking session with visitors to have self experience with the Umami taste happen in the cooking studio.
Team Members: Collaboration Partner: Okamura International Malaysia Sdn Bhd
Project Director: Kathy Fong
Project Lead: Stephanie Lew
Project Manager: Fregen Lim
Designer: Austin Lee
3D Visualizer: Jimmy
Image Credits: Image #1: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #2: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #3: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #4: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #5: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022