Xiling پلتفرم انسان دیجیتال by Baidu AI Cloud is a highly esteemed winner of the very prestigious 2023 جایزه نقره‌ای A' Design Award in طراحی رابط کاربری، تعامل و تجربه کاربری Competition Category.
نقرهرابط کاربری· 2023
Xiling پلتفرم انسان دیجیتال
Client: Baidu Online Network Technology (Beijing) Co., Ltd
جایزه نقره‌ای A' Design Award Winner in رابط کاربری Category
Verified Award Winner
Verify Award Status for #149067The Design
About Xiling پلتفرم انسان دیجیتال
شیلینگ یک پلتفرم تولید و بهره‌برداری انسان دیجیتال است که شرکت‌ها را با مصرف‌کنندگان مرتبط می‌سازد. کاربران با استفاده از عکس‌ها، کلمات کلیدی و تنظیم پارامترها، انسان‌های دیجیتال واقع‌گرایانه‌ای می‌سازند. پخش زنده به دو روش پشتیبانی می‌شود: با هدایت هوش مصنوعی یا با هدایت یک شخص، که در آن یک دوربین واحد حرکات و حالات چهره را ثبت می‌کند. ویدیوها با وارد کردن دستورات انسان دیجیتال در یک ویرایشگر غیرخطی تولید می‌شوند. استانداردهای تجربه برای افراد، فعالیت‌ها و صحنه‌ها تعریف شده‌اند، به طوری که محتوای انسان دیجیتال با هزینه کم و در زمانی کوتاه ساخته می‌شود.
The Recognition
About the جایزه نقره‌ای A' Design Award
Xiling پلتفرم انسان دیجیتال برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Xiling پلتفرم انسان دیجیتال انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Xiling پلتفرم انسان دیجیتال آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a production and operation platform, this platform connects enterprises on one end and consumers on the other. By breaking down the people, services, and environment in the digital human service scenario, and gradually integrating experience design and AI technology, the platform has achieved the ability to create digital humans, conduct live streaming, and generate videos easily, at low cost, and in a short period of time. It also improves consumer experience of using digital human products.
- Dimensions & Packaging
- PC,web,computer,Artificial intelligence technology enables the creation, animation, and video generation of digital humans.
- Tags
- User experience, digital humans, artificial intelligence, live streaming
- Production Technology
- The platform allows users to quickly generate ultra-realistic digital humans using photos, keywords, and parameter adjustments. With the digital humans, users can carry out live streaming activities using either AI-driven or human-driven methods. Finally, users can also generate videos directly by inputting digital human-related commands into a non-linear editor, enabling quick deployment of digital humans.
- Design Challenge
- The biggest challenge is how to ensure that the Xiling Digital Human Live Streaming Platform is both efficient and user-friendly in producing content, while also being able to produce digital content that satisfies consumers. Based on this, we have broken down the digital human service scenario into atomic levels, defining experience standards and embedding AI capabilities at each level to ensure the quality of the digital human experience in core elements such as humans, activities, and scenes, thus achieving both good and fast results in digital human production.
- Research
- We conducted market research and user interviews and found that with the further development of the digital economy, people's demand for digital life has also increased. There is a growing contradiction between the needs of enterprises for digital humans and the high cost and long cycle of digital human creation. The emergence of this platform can help enterprises to quickly and efficiently provide content services of digital humans, and accelerate the global digitization process.
- Inspiration
- As digital humans have gradually entered people's daily lives from games and films, the current high-cost and long-cycle model of creating digital humans can no longer meet the needs of enterprises for using digital humans. Enterprises urgently need a low-cost and short-cycle way them could afford and use digital humans well. Therefore, leveraging its years of AI expertise, Baidu has developed this platform to accelerate the process of the digital era.
- Project Duration
- This project was launched in January 2022 in Beijing and made its first appearance in China in July 2022. It is still ongoing and the team members are based in Beijing, China.
- Operation Flow
- The platform allows users to quickly generate ultra-realistic digital humans using photos, keywords, and parameter adjustments. With the digital humans, users can carry out live streaming activities using either AI-driven or human-driven methods. AI-driven digital humans can interact with the audience through Q&A sessions. Human-driven live streaming can be achieved directly with a single camera for capturing movements and facial expressions to drive the digital human. Finally, users can also generate videos directly by inputting digital human-related commands into a non-linear editor, enabling quick deployment of digital humans.
- Patents
- CN202230461344.8.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230461334.4.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230460831.2.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230461301.X.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230484501.7.Baidu Online Network Technology (Beijing) Co., Ltd.2022
- Team Members
- Zhejia Zhang
Ningqian Ma
Wei Wang
Haoyuan Ma
Tingting Wang
Youping Yu
Qian Liu
Shiyan Li
Zhun Wu
Zhangyu Gu
Yutong Xiao
Jian Yang
Long Cang
Xin Guo
Lu Zhang - Image Credits
- All rights reserved by Baidu Online Network Technology (Beijing) Co., Ltd. 2023
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