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Urban Philosophy طراحی پوستر by Sinong Ding, Wei Liu and Yuhan Sui

Urban Philosophy طراحی پوستر by Sinong Ding, Wei Liu and Yuhan Sui is a highly esteemed winner of the very prestigious 2023 جایزه آهنی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.


آهنگرافیک· 2023

Urban Philosophy طراحی پوستر

by Sinong Ding, Wei Liu and Yuhan Sui

جایزه آهنی A' Design Award Winner in گرافیک Category

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Colors

The Design

About Urban Philosophy طراحی پوستر

فلسفه شهری مجموعه‌ای از پوسترهاست که به بررسی رابطه میان شهر، طبیعت و انسان می‌پردازد. عکس‌هایی از ساختمان‌ها، دریاچه‌ها و ترافیک، پس‌زمینه پوسترها را شکل می‌دهند. پنجره‌ها، عناصر ساختاری، عابران پیاده، وسایل نقلیه و آب دریاچه از تصاویر گرفته شده و از طریق تکنیک کولاژ بازترکیب می‌شوند. گرافیک و متن هر ترکیب‌بندی را تکمیل می‌کنند. پوسترها در قالب‌های A3 و A0 ارائه شده و با آثار ویدیویی پویا همراه می‌شوند. این مجموعه لحظاتی از زندگی روزمره را که اغلب فراموش می‌شوند ثبت می‌کند و دعوتی است برای تأمل درباره پیوند میان شهر و طبیعت.

The Recognition

About the جایزه آهنی A' Design Award

Urban Philosophy طراحی پوستر برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Urban Philosophy طراحی پوستر انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Urban Philosophy طراحی پوستر به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design team produced a series of posters and video works through philosophical thinking on the city, people and nature. They capture many moments in life that happen so often but are easily forgotten by photography. With photographic pictures as the background, including buildings, lakes, traffic, etc., it shows the activities of people, nature and the city, combined with graphics and texts for layout design, to deepen people's thinking about the dialectical relationship between city and nature.
Dimensions & Packaging
A3/A0 Poster Presentation
Tags
Poster Design, Graphic Design, Typography, Print Design, Digital Imaging, Digital Photography
Production Technology
Print Design/Digital Photography/Poster Design/Digital Imaging
Design Challenge
One of the most challenging parts was combining text with graphics and images to form a formal, artistic visual.When we investigated the subject background and collected data through interviews, observations and other research methods, we felt the close connection between man, nature and the city.
Research
The design of this work attempts to explore innovative artistic possibilities between graphics, text, typography, collage and digital images. We experimentally combined the traditional graphic visual design practice with digital images to create a complete set of works, including poster design, element design, and digital image display. The main body of the project is a topic with research purpose and value significance in the current society, and it is a philosophical reflection in life.
Inspiration
This work is inspired by life, trying to regain the broad sense of dialogue between nature and social products (cities). Thinking about the symbiotic relationship between the city, nature and people, thus alluding to the phenomenon of the real society. Combining photographic pictures with graphics, text and other visual languages, using techniques such as collage to create, and combining images and a series of dynamic posters for comprehensive display.
Project Duration
July 2022 to February 2023 China
Operation Flow
Their design team took a series of photos and videos of the city and processed them with software to generate different poster design backgrounds. They extracted windows and structural elements from the photos and combined elements, including pedestrians and vehicles, and lake water. This work combines traditional graphic design with digital design to form an innovative art that has certain social significance and resonates with viewers.
Team Members
Designer: Sinong Ding
Designer: Wei Liu
Designer: Yuhan Sui
Image Credits
Sinong Ding,Wei Liu and Yuhan Sui

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