Safer Food طراحی نشریات by Alberto March is a highly esteemed winner of the very prestigious 2024 جایزه آهنی A' Design Award in طراحی رسانه چاپی و منتشرشده Competition Category.
آهنچاپ· 2024
Safer Food طراحی نشریات
Client: The World Health Organization
جایزه آهنی A' Design Award Winner in چاپ Category
Verified Award Winner
Verify Award Status for #151038The Design
About Safer Food طراحی نشریات
لوگو، آیکون‌ها، گزارش‌ها، بنر و اسلایدهای پاورپوینت به گونه‌ای طراحی شده‌اند که بر اهمیت حیاتی ایمنی غذایی در زنجیره تامین تأکید کنند. نشان شامل نوارهای نیم‌دایره‌ای است که نمایانگر تحلیل داده هستند و میوه‌ای در مرکز آن قرار دارد که نماد سلامت انسان و مصرف غذای سالم است. آیکون‌ها و پالت رنگی به طور هدفمند با استراتژی‌های اصلی گزارش هماهنگ شده‌اند.
The Recognition
About the جایزه آهنی A' Design Award
Safer Food طراحی نشریات برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Safer Food طراحی نشریات انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Safer Food طراحی نشریات به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design meets the objective of conveying and recognizing food safety information. The process of creating the report's content received advice from the Technical Advisory Group on Food Safety: Safer Food for Better Health.
The five strategies described in the report incorporate input gathered through a comprehensive consultation process that involves member states and governmental institutions, United Nations agencies and other intergovernmental organizations, academic institutions, and non-governmental organizations. - Dimensions & Packaging
- Print version: size A4, full color. 76 pages.
Web version: A4-sized with interactive features.
Roll-up Banners for conferences: 200 cm x 80 cm. - Tags
- food safety, global strategy, timeframe, WHO, healthy food, food safety, alberto march, emergency response systems, global food systems
- Production Technology
- 1. WHO global strategy for food safety: offset printing on paper.
2. PDF version for web purposes.
3. Summary of the report: PDF version for web purposes.
4. PowerPoint presentation.
5. Rollup Banners for conferences.
6. Design of the brand identity for the logo image and iconography.
Adobe programs used: Adobe InDesign, Illustrator and Photoshop. - Design Challenge
- The primary difficulty was to select a suitable layout design structured by sections, colours, and relevant photographs that could effectively depict the specific themes mentioned in each section of the report. The objective was to engage the audience and encourage them to take an interest in the proposed policies and actions in food safety.
Searching for photographs was a challenge primarily because each photo had to be linked with a specific chain of food systems related to scientific fields and surveillance programmes.
Food safety is a primary determinant of human health. Access to safe, nutritious food is a fundamental human right.
Since its establishment in 1948, the World Health Organization (WHO) has been dedicated to reducing the impact of foodborne diseases on global health. WHO has played a leading role in assessing global food safety, aiding countries in establishing or strengthening national surveillance systems for food-borne diseases, promoting control and prevention strategies through education programs, and raising international awareness. - Research
- Methodology used:
User research helps design a user-friendly product by understanding the target audience's needs, behaviours, and preferences.
Market research was conducted to understand industry trends and design a relevant and appealing report for the target audience.
Visual research was conducted to analyze design trends, styles, and techniques in similar reports worldwide.
Ethnographic research was conducted to understand the cultural and social context in which the report will be used, resulting in a culturally sensitive and relevant design for the target audience.
Design steps:
The first step was to create a logo for the program that incorporated semi-circle bands to represent data analysis and healthy food consumption. The client also wanted the colour palette to align with the Sustainable Development Goals (SDGs) related to the report's content.
The second step was to create five icons to represent the main core of the report consistent with the five strategies. Each strategy aims to build proactive, forward-looking, evidence-based, people-centred, cost-effective food safety systems with coordinated governance and adequate infrastructure.*
The third step was to create the cover's report to convey a robust natural and organic food environment.
Step four involved designing the report layout, using the brand's colour palette to differentiate sections and reinforce its identity. I created internal covers with colours linked to the logo's palette to distinguish chapters.
The fifth step involved creating PowerPoint slides aligned with the report design and logo and a roll-up banner for conferences worldwide.
*(Detail information on the design process step can be found on the PDF) - Inspiration
- The editorial brand pieces were inspired by the increasing importance of food safety in the supply chain.
1. The safety of food products has become more challenging due to the global nature of the food supply chain.
2. Food safety incidents, like outbreaks of foodborne illnesses, have shown the risks of consuming unsafe food.
3. Food safety is crucial for public health and can impact millions worldwide.
4. New technologies for detecting and monitoring foodborne pathogens have improved food safety measures.
5. Establishing international agreements and standards, such as the Codex Alimentarius, provides a global framework for ensuring food safety. - Project Duration
- March 2022 to March 2023, Geneva-Switzerland-Barcelona, Spain.
The image for the program's brand name, Global Strategy for Food Safety, and the report's cover and layout design took one year to create. This included searching for the right image to represent each segment, creating icons and figures, and making corrections per the editors' suggestions. - Operation Flow
- The report is available in an interactive PDF for web use and a printed version.
- Patents
- WHO global strategy for food safety 2022–2030: towards stronger food safety systems and global cooperation.
ISBN 978-92-4-006120-0 (electronic version)
ISBN 978-92-4-006121-7 (print version)
© World Health Organization 2022
Some rights reserved. This work is available under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 IGO licence (CC BY-NC-SA 3.0 IGO; https://creativecommons.org/licenses/by-nc-sa/3.0/igo).
Layout and design: Alberto March - Image Credits
- Cover and layout design: Alberto March
Cover image: DisobeyArtPh; Licensee: Alberto March
Slide PPT #1: AlexRaths; Licensee: Alberto March
Slide PPT #2: ckstockphoto; Licensee: Alberto March
Page 11, #1: Seventyfourimages; Licensee: Alberto March
Copyright content: World Health Organization
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