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Autumn Glitter هویت بصری جشنواره by Speed International Group Co., Ltd

Autumn Glitter هویت بصری جشنواره by Speed International Group Co., Ltd is a highly esteemed winner of the very prestigious 2024 جایزه آهنی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.


آهنگرافیک· 2024

Autumn Glitter هویت بصری جشنواره

by Speed International Group Co., Ltd

Client: Speed International Group Co., Ltd.

جایزه آهنی A' Design Award Winner in گرافیک Category

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Verified Award Winner

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Colors

The Design

About Autumn Glitter هویت بصری جشنواره

پاییز درخشان طراحی هویت بصری است که برای جشنواره هنر و فناوری سال ۲۰۲۱ در تایوان خلق شده است. این موضوع نور پاییزی، آب برکه و رقص را به هم پیوند می‌دهد و هنر فناوری را با هنرهای نمایشی مرتبط می‌سازد. پالت رنگی از زیبایی‌شناسی معاصر تایوانی الهام گرفته شده و از طیف‌های قرمز با لمسی از صورتی بهره می‌برد. فونت‌های پیکسلی کدگونه، پیوندی میان شعر و فناوری را بیان می‌کنند. نشان خورشیدشکل، نمادی از نور آفتاب پاییزی است، در حالی که قطره‌های آب، تداعی‌گر آرامش یک برکه‌اند. طرح اصلی در حالت باز شده ابعادی به عرض ۲۹۶ میلی‌متر و ۲۱۰ میلی‌متر دارد.

The Recognition

About the جایزه آهنی A' Design Award

Autumn Glitter هویت بصری جشنواره برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Autumn Glitter هویت بصری جشنواره انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Autumn Glitter هویت بصری جشنواره به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a visual design project for the 2021 Taoyuan Art and Technology Art Festival. In previous years, the festival focused on technology art exhibitions. Still, this year's theme is autumn light, pond water, and dance, which features a crossover of technology and performing arts. The team used a color scheme inspired by contemporary Taiwanese aesthetics and combined it with coded pixel fonts to present the theme of the event, which is poetry in the technology exhibition.
Dimensions & Packaging
The main graphic design dimension is width 296mm, and 210mm when unfolded.
Tags
Graphic, Design, Festival, Art, Technology
Production Technology
The chosen design scheme predominantly utilizes the color red and employs a pixelated font, which serves to convey the refinement and elegance of modern technology. The emblem in the shape of a sun symbolizes the radiant brilliance of autumn sunlight, while the depiction of water droplets in the design evokes a sense of tranquility and calmness, reminiscent of a serene pond. Moreover, the incorporation of vibrant pink hues in the design accentuates the gentle and delicate characteristics that are synonymous with the season.
Design Challenge
This design boasts a unique attribute that enables it to disassemble into separate units, rendering it highly versatile in accommodating diverse orientations or objects. Furthermore, there have been pioneering developments in integrating motion into the design, elevating its functionality, and opening up a plethora of potential applications.
Research
The curatorial methodology of Harald Szeemann's "total art" is a captivating and ever-evolving process that adapts to changing times, as explored in the insightful book, Der Hang zum Gesamtkunstwerk. The exhibition brilliantly embraces the essence of "total art" by showcasing an impressive collection of technology crossover performance art and technology art installations. Furthermore, the event's main visual design is thoughtfully crafted to reflect the exhibition's themes, creating a truly immersive experience that beautifully captures the spirit of "total art".
Inspiration
In an effort to promote local humanities and gender equality, the festival organizers have dedicated a special focus to exploring and expanding on the role of women in classic literary works. In doing so, the team has successfully connected the feminine perspective in these texts to the natural beauty of the local pond. This has resulted in an extended discussion on the intricate relationship between humans, nature, and self.
Project Duration
The project was completed in Taipei in 2022.
Operation Flow
This event highlights the mesmerizing and enchanting elements of the fall season's light, the serene pond water, and the graceful art of dance. The team has taken inspiration from these three themes and used them to craft an absolutely breathtaking design that prominently displays radiant patterns of the sun and water droplets. The designer has gone a step further by incorporating brilliantly vivid pink lighting, which adds to the overall dynamic and captivating effect of the display.
Team Members
Speed International Group Co., Ltd.
Image Credits
Speed International Group Co., Ltd., 2023

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